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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Magnus Walker crashes vintage Porsche with reporter inside

One of the minor storms on the Internet earlier this week concerned Porsche 911 collector and Outlaw tuner Magnus Walker getting in an accident in Minnesota. Walker had shipped his #277 1971 Porsche 911T to the twin city for the opening of a $10-million Porsche dealership there, and the day began with lots of Facebook and Instagram photos of the car posing all over the showroom grounds. This is the same car that we've seen in Jay Leno's Garage, in Midnight Rambler, and in a Need for Speed trailer. Then came a photo of the 911 next to a semi trailer with its driver's side crumpled in and punctured. No one was clear on how it happened, but it seemed to involve swerving out of the way of a Mercedes-Benz on a frontage road by the dealership. Thanks to video from the Minneapolis Star Tribune, now we know what happened. Newspaper reporter Vineeta Sawkar had been doing a story with Walker and wanted to get some video for the piece. During one pass down the frontage road Walker decided to go into a right-hander a little faster than prudent, the car understeered toward the center yellow, and then Walker did the most verboten thing one can do when cornering in a vintage 911: he lifted off the gas. Hello instant rear-engined oversteer. Cue the fishtailing, a millimeter-fine brush with a Pagoda SL, and a crunch into that truck trailer. Sawkar said she was a little battered and bruised but ok, as is Walker – who went on to test drive a GT3 RS later in the day. Head over to the Star Tribune to see the video.

A closer look at the 2015 Porsche Macan

He assured us that "this is a sports car."
Porsche took the wraps off its all-new 2015 Macan at the LA Auto Show last week, and while it's easy to write it off as just a badge-engineered version of the Audi Q5, you'd be very, very wrong. For starters, 75 percent of the car's platform was re-engineered by the Porsche team, and with a choice of two twin-turbocharged engines, the Macan should absolutely live up to the brand's pedigree.