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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Playboy reveals its 2013 Cars of the Year

Vaunted men's magazine Playboy knows that its readers are nearly as interested in cars as they are in the female anatomy... sorry, we thought we could write that with a straight face. Anyway, the buff-book does occasionally fill some of its spreads with sexy metal, to accent all the rest of the sexiness.
To wit, the magazine has unveiled its feature on the 2013 Cars of the Year. Without giving us much in the way of criteria for the awards, nor a clear framing of the categories ("Responsible Ride" is a particularly challenging concept, especially when you consider that the Mazdaspeed3 was the winner), Playboy has nevertheless highlighted what we assume to be it's favorite 12 or 13 (depending on how you count) cars from the 2013 model year.
Headlining the class is the Porsche 911, which Playboy writers single out for having "remarkable electronic voodoo." BMW M5 is named "Slickest Sports Sedan" though the Cadillac ATS then follows on because "we couldn't resist giving the new Caddy a shout-out." The rest of the picks are pretty conventional (save, perhaps, the Honda Fit EV as "Ace Electric"), even if the categories and methodology are fairly wonky. Cruise through or gallery for a taste or check out the full list, here. The site is safe for work, and you can legitimately (this time) say that you were reading it for the articles.

Porsche suspends ties with Maria Sharapova after drug test

Porsche has reportedly suspended ties with Maria Sharapova after the Russian tennis star failed a drug test. The German automaker stopped short of terminating its relationship with the athlete altogether as it awaits the results of a deeper investigation. The issue emerged at the Australian Open, where Sharapova reportedly tested positive for use of a drug called meldonium. Manufactured in Latvia and prescribed in many former Soviet Bloc countries, meldonium is used to treat heart conditions and improve cardiac circulation. It is not approved by the FDA for use in the United States, and the World Anti-Doping Agency added it to its list of prohibited substances at the start of this year. Sharapova admitted that she's been taking the medication for ten years now but that she did not keep up to date on the WADA's list. Since it is considered a prohibited substance, she's been excluded from participating in the Australian Open this year, and suspended from competition as of March 12. She was also scheduled to take part in the Porsche Grand Prix, a tennis event sponsored by the carmaker in Stuttgart next month which she will now apparently have to miss. One of the top-rated female tennis players in the world, Sharapova has served as a brand ambassador for Porsche since 2013. Other sponsors including TAG Heuer and Nike have also reportedly suspended their relationships with the athlete pending further investigation by the International Tennis Federation. Related Video: