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Porsche 918 Spyder configurator goes live

That didn't take long. The debut model of the new Porsche 918 Spyder is still thronged by onlookers at the Frankfurt Motor Show, while the German sports car maker is hard at work putting the first version of the supercar's configuration page online. Considering Porsche configurators are some of our favorite time-wasters of the genre, we expect car-guy productivity to drop by a few percentage points over the rest of the day.
So, the 918 dream-maker doesn't list and prices as yet, and that's too bad. But considering the car is due to start off at $845,000 in the US, chances are good that unless you're reading this from the shallow end of your Uncle Scrooge-spec money pool, the cost of any part of the 918 is academic to you anyway.
To start, Porsche is offering twelve paint colors, three wheel choices and seven two-tone interior treatments. Standard lightweight bucket seats and a set of chairs with "firmer padding" are on offer, too. The options list is mostly populated with interior bits, though many - an anti-reflection interior, fire extinguisher, six-point seatbelts - are racing-oriented or functional. Note that Porsche is also kind enough to offer just one cupholder as an optional extra; the unit is made of aluminum and is detachable so that you won't have to carry the extra weight during racing. Also, Porsche probably puts you on some kind of naughty 'list' if you order one...

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Gemballa reveals new Porsche 991-based GT convertible

Gemballa went through the ringer last year, but rebounded with products that signal a complete turnaround. The latest is the recently-released Porsche 911 Carrera S with a Gemballa GT aerodynamics and technology package. Aero-wise, it includes carbon fiber additions beginning with a front bumper wearing the classic Gemballa air intake design and a lower, angrier splitter. New side skirts run from wheel to wheel, the final piece being a rear bumper in three sculpted horizontal sections featuring a rear diffuser tucked between six rectangular exhaust tips.
No engine mods have been made, but the technology part of the tune - springs that are 30 millimeters shorter yet still able to work with the PASM system - is claimed to make the car faster. Bringing things to a halt is a new Brembo brake system hiding behind 21-inch GForged wheels that are lighter than Porsche's standard 20-inchers.
The Gemballa GT aero kit runs €19,860 ($26,070 U.S.), which includes paint and installation if you happen to be in Germany, and we're assuming that includes the suspension modification, brakes and sport exhaust. The GForged wheels are another €9,895 ($12,989 U.S.) depending on your choice of tire. Check out the press release below for more info, and the photo gallery above for all the angles.