2010 Turbo 4.8l Auto Basalt Black Metallic on 2040-cars

Auto blog

Porsche digitally dissects its 918 Spyder for your viewing pleasure

At this point, you'd think we'd know all there is to know about the 2015 Porsche 918 Spyder - except what it's like to drive - but Porsche has released a new video giving us a more in-depth look at its new plug-in hypercar all the same. The animated video gives us numerous cutaway looks at the 918 Spyder while giving a visual demonstration of the car's four hybrid driving modes.
Though nowhere near as exciting as watching the 918 blast around the Nürburgring in record time, this new video is nonetheless both interesting and informative. Scroll down to watch the video yourself, and be sure to check out our live gallery of the production version of the car along with a stock gallery.

Former Top Gear crew starts filming for Amazon show

We might have only a hint at the name and no exact date for a premiere, but fans can celebrate that Jeremy Clarkson, Richard Hammond, and James May are filming once again. Plus, it looks like every cent of Amazon's reportedly lavish budget is being put on the screen. A photo tweeted by Clarkson shows the three hosts standing proudly in front of a Porsche 918 Spyder, Ferrari LaFerrari, and McLaren P1 at a racetrack. Clarkson jokes that the show has just a "skeleton crew" but behind him stand several dozen people, a sophisticated-looking camera rig, and two big trucks. This definitely looks worth the anticipation of the premiere on Amazon Prime next fall. Hammond tweeted the same picture and wrote: "The band is back together and it feels brilliant." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Intriguingly, it appears that fellow British auto journalist Chris Harris is currently filming at the same track. He tweeted a photo to Clarkson of the McLaren doing a very smoky slide, while being followed by the other two hypercars. The Porsches in both photos wear the same red-and-white number 3 livery and have the same license plate number. In a later message, Harris was also clear that he wasn't filming there in connection with the trio's Amazon show. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.