2007 Porsche Cayman S Hatchback 2-door 3.4l on 2040-cars

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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Porsche offers a closer look at the Mission E's design

As Porsche's first fully electric sports sedan to go on sale, the production version of the Mission E concept could revolutionize the company's products. It's vital to get the look just right because of so much riding on the upcoming EV, and a new video from the German sportscar maker offers a glimpse inside the Mission E's design process. When Porsche decided to create a four-seat sports car with an electric drivetrain, the designers started by creating a series of drawings that became clay scale models. While they don't look too different from the final shape, this video gives us a look at several different design sketches for the Mission E. The designers tacked up pictures of the brand's models and took some ideas from them. For example, the smooth nose has a resemblance to the front of the 718 RSK racecar from the late '50s and early '60s, and the Mission E also has cues from the current 919 Hybrid. The interior design process proceeded similarly. The stylists wanted to carry the look of the 911 into the future. For a cutting edge cabin, they also included elements like gesture recognition and holographic displays. In concept form, Porsche claims the Mission E all-wheel drive EV powertrain makes 590 horsepower, and Porsche promised a 311-mile range under the European testing method. Production should begin around 2020 at an updated factory in Stuttgart-Zuffenhausen, Germany. The company's workers at the plant even agreed to adjust their wages to make sure assembly happened there. Related Video: