2007 Porsche Cayman S on 2040-cars

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2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.

Porsche opening network of dedicated Classics centers

Porsche is in the process of opening a new network of service centers specifically focused on its classic cars. By 2018, the German automaker aims to have 100 such locations up and running around the world. What you're looking at here is the first. Opening this week in Gelderland – a city on the outskirts of Arnhem in the Netherlands – the first dedicated Porsche Classic Center is designed to support older vehicles from Zuffenhausen's history. That means undertaking service and maintenance, installing original parts, partially or completely overhauling of vintage vehicles – even selling classic Porsches certified by the factory. The company reports that over 70 percent of the vehicles it has ever produced are still running. That rather impressive statistic speaks to the quality of the vehicles in the first place, but also the dedication of their owners to keep them running, and the necessity for proper service and maintenance. The chain of 100 or so Porsche Classic Centers to open around the world will stem from the existing network of Porsche Classic Partners. As it is, the network includes 24 such partners around the world, principally in Europe, Asia, and Africa. Ten of those 24 are located in Germany alone. However the new network will incorporate locations in North America as well. Premiere for Porsche Classic Centre in Gelderland World's first Porsche centre for classic cars to open Gelderland/Stuttgart. The world's first Porsche Classic Centre is just about to open: from 26 November 2015, the Porsche Classic Centre Gelderland, just outside of Arnhem/Netherlands, will be offering services for classic cars of all ages from Zuffenhausen. This is the first time that service, workshop and sales exclusively for the classic sports cars have been brought together under one roof. A small number of additional certified Porsche Classic Centres are set to follow around the world and produce an even more closely knit Porsche Classic network. More than 70 per cent of the vehicles ever produced by Porsche are still running today. To ensure that these classic cars receive optimum support and overhaul facilities, Porsche is establishing an international dealer and service network with some 100 centres to reach completion by 2018. This mainly involves Porsche centres which will provide support for sports cars of earlier eras in addition to the current models and will be certified as Porsche Classic Partners.

2015 Porsche 918 Spyder: Touring the factory

Willy Wonka granted just five lucky Golden Ticket holders access to his incredible chocolate factory, yet we consider ourselves just as fortunate, as Porsche invited us to be among the first of just four American journalists to see behind the closed doors of its 918 Spyder assembly plant in Zuffenhausen, Germany. Of course, there were no Oompa Loompas or flowing chocolate rivers, but the vast white hall tasked with producing only 918 examples of the automaker's limited-production flagship revealed details that make Wonka's Golden Egg sorting room seem rather mundane in comparison. Unlike a traditional automobile manufacturing plant, which often encompass all processes of making a vehicle (e.g., stamping steel panels, welding components and painting), the 918 Spyder is built in an assembly plant. This means that hundreds of already manufactured parts, each crafted by Porsche offsite suppliers, are brought under one roof to be assembled into a perfectly finished product that is much sweeter – and far more expensive – than any candy delicacy. Our tour guide was Michael Drolshagen, Porsche's Director of Production, Logistics and Quality - a walking encyclopedia when it comes to the engineering and assembly of the 918 Spyder. Drolshagen generously offered us unrestricted access to walk among the factory's 110 workers – and a couple-dozen vehicles in process – to photograph everything. This is a story best told with pictures, so we've put together a raft of our best images in a high-resolution gallery and captioned each with a detailed description. If you've still got questions, please voice them in Comments section and we'll do our best to answer.