2007 Porsche Cayman Base Hatchback 2-door 2.7l on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2016 Porsche 911 GT3 RS looks even better in the flesh [w/video]

You should never, ever, ever buy a new Porsche 911 GT3 when it first comes out. That's not to say it's somehow bad. It's just that the debut of a new GT3 is, almost without fail, followed by a GT3 RS. GT3: good. GT3 RS: better. This is the latest hot 911, and it comes out shooting with a 4.0-liter flat-six, complete with 500 horsepower and 338 pound-feet of torque. As we explained earlier this morning, sitting behind the wheel of the GT3 RS means 60 miles per hour is just 3.1 seconds away. That is, frankly, a hilariously fast time for a rear-drive, naturally aspirated vehicle with just 500 hp. Consider the new Ferrari 488 GTB, if you will – it has an extra 160 horsepower, (probably) two turbochargers and two more cylinders, and it's only a tenth of a second faster to 62 than the Porsche is to 60. Any Porsche worth its salt will be as rapid in the corners as it is on the straights, and the GT3 RS is no different. It managed to trim five seconds off the standard GT3's Nurburgring time, thanks in part to Porsche's dedication to weight reduction. It's down 22 pounds on the standard car, thanks to magnesium and carbon fiber components. On top of that, Porsche pushed the aerodynamics with a track-ready rear wing and a fairly substantial front splitter. Of course, you know all of this, because we covered it this morning. Still, it seemed worth recapping as we delivered our very own, live-from-Geneva photos of the 2015 Porsche 911 GT3 RS. Take a look. Related Video: Porsche 911 GT3 RS: the Ultimate 911 for High-Performance Drivers Atlanta. The new Porsche 911 GT3 RS breaks down the barrier between road-going sports cars and race cars. It is equipped with the maximum amount of motorsport technology that is currently possible in a street-legal 911 suitable for everyday driving. Extensive modifications to its drivetrain, aerodynamics, and lightweight design take performance to an even higher level than the 911 GT3. With a Nuerburgring Nordschleife lap time of seven minutes and 20 seconds, the new 911 GT3 RS surpasses the 911 GT3 by five seconds, making it the fastest current generation 911 on the famous German racetrack. The 911 GT3 RS is celebrating its world premiere at the 2015 Geneva International Motor Show. Motorsport expertise is the driving force behind this superior performance. The 911 GT3 RS is powered by a four-liter six-cylinder engine developing 500 hp and 338 lb.-ft. of torque, combined with a specially developed PDK transmission.

Porsche rolls out new 919 Hybrid at racing gala

That Porsche is returning to Le Mans next year with a top-tier LMP1 entry is no news - we've known that for some time. We've even seen pictures of the car in question undergoing testing at various racetracks across Europe, been told who'll be driving it and given some basic parameters of what will make it go. We just haven't known what to call it, but now we do.
In detailing its full endurance racing program for next year at its Night of Champions in Weissach, Porsche has revealed that its new LMP1 racecar will be called the 919 Hybrid. So, something like the 918 Spyder, only one faster. With a four-cylinder engine and a pair of electric motors, the 919 Hybrid will be taking on the top class at Le Mans next year, with a compelling roster of drivers on the docket: along with Mark Webber, Timo Bernhard, Romain Dumas and Neel Jani, Porsche has assigned its works driver Marc Lieb and F1 test driver Brendon Hartley to the effort. But that's not all Porsche has in store.
The factory is also supporting teams that will campaign the 911 RSR in the FIA World Endurance Championship as well as the United SportsCar Championship here in the US, taking Porsche off the pit wall and right in the race seat for next year as part of a comprehensive new racing program, details of which you can read in the press release below.