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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

What driving data is Android Auto collecting from us?

In-car solutions like Apple CarPlay and Android Auto make using your smartphone while driving increasingly easy, by replicating most of the gadget's functions on a vehicle's infotainment screen. In fact, they rank among the favorite automotive features available today by Autoblog editors. While there's certainly added convenience, Motor Trend claims Google is collecting a huge array of data during trips, as well. Although, that might not actually be the case. In a rundown of the upgrades for the newly refreshed Porsche 911, Motor Trend asserts that the iconic coupe doesn't have Android Auto because of alleged privacy concerns. Reportedly, Porsche elected to only include CarPlay because the Google tech collected info on a vehicle's speed and other data. The German company didn't want to share all of that vital info with another corporation. Google opposes the allegations, though. "We take privacy very seriously and do not collect the data the Motor Trend article claims such as throttle position, oil temp and coolant temp," the company said in a portion of a statement to TechCrunch. Android Auto does use a vehicle's GPS system for location info, and checks whether it's in Park or Drive to enable some features. Also, users must opt-in to sharing the first time that they connect their phone. There might be an explanation for this confusion, according to TechCrunch. Allegedly before Android Auto launched, Google did want more vehicle data, but the company eventually changed course. Porsche may have based its decision on this earlier version. This case just shines a light on the growing question of automotive privacy and Google's potential role. The government has been unhappy with how automakers have handled this responsibility, so far, though.

Porsche 911 and Nissan 350Z get smoked by unlikely hero

So a Nissan 350Z Procharger and a current Porsche 911 GT3 drive onto the Autobahn together - stop me if you've heard this one before - and they decide to race. We're not sure how much power the Z is packing, but the stock model topped out at 306 horsepower on the last year of its run in 2009. And if that's a stock GT3 then it will be rocking something like 475 horsepower. So the Z and the GT3 give it a racing go, and just as one of them starts to pull away they're both overtaken by one of the most unlikely dark horses you could imagine. It's a really short video and we won't spoil the surprise, so check it out above. News Source: Woreth V12 via YouTube Nissan Porsche Volkswagen Coupe Hatchback Luxury Racing Vehicles Performance Videos porsche 911 gt3 autobahn