2006 Porsche Cayman S Hatchback 2-door 3.4l on 2040-cars

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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Watch Jeff Zwart drive his Porsche GT3 Cup Turbo at Pikes Peak in 4K

There are always fantastic videos documenting the Pikes Peak International Hillclimb, but 2015 is giving us an embarrassment of riches. After seeing clips from some of the record-breaking runs this year, possibly the very best is here somewhat belatedly after the rally. Watching master Porsche pilot Jeff Zwart wind his fire-breathing 911 GT3 Cup Turbo up the mountain was definitely worth the wait. Already no stranger to success at Pikes Peak, this year Zwart won the Time Attack 1 Class with a run of 9:46.243. To make the feat more exciting, his Porsche was outfitted with cameras to perfectly capture his entire race up the course. The external shots truly convey a sense of speed and show how the mountain goes from tree-lined at the bottom to rocky with patches of snow at the top. The film's sublime production shouldn't be too big of a surprise, though, because Will Roegge was director, editor, and among the camera operators for the video. In 2014, he put together a great, short documentary about Zwart's preparation for the mountain and the run, as well. This year was yet another success. At a breezy 4.5 minutes, this clip is definitely a must-see, and the entire thing looks and sounds fantastic no matter how your experience it. However, if you have the capability, the video is also available in 4K. Switching over to the high resolution really makes it possible to pick out all of the gorgeous details. Related Video:

2015 Porsche Cayenne GTS proves performance is relative

The Turbo may be the most powerful model in the Cayenne range, but the GTS is arguably the enthusiast's choice. (In so far as a 4,500-pound crossover can be considered an "enthusiast's choice," anyway.) And now, after refreshing the rest of the Cayenne lineup, Porsche has revealed the new Cayenne GTS, alongside its new 911 GTS stablemate, here at the LA Auto Show. Like the new Cayenne S, the new GTS drops the previous version's atmospheric V8 for a 3.6-liter twin-turbo V6, but ups the output to 440 horsepower and 445 pound-feet of torque to propel Zuffenhausen's portliest to 62 in a scant 5.2 seconds. Alongside the power upgrade, the GTS gets a lowered air suspension and sportier exhaust, the beefier brakes from the Cayenne Turbo and an upgraded aero kit to help with the whole barn-door-profile thing. Just don't expect all that extra kit and the prestige of a Porsche badge on your crossover to come cheap, with prices starting at $95,500 (plus $995 destination).