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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Porsche 911 GT1 Evo up for grabs in Monaco valued at $3M

On paper, Porsche didn't do a flagship supercar in between the 959 and the Carrera GT. In reality, it did. Sort of. It was the strassenversion of the 911 GT1, a homologation special based on a spectacularly successful racing car. And RM Sotheby's has a standout example consigned for its upcoming sale in Monaco. What you're looking at is a 911 GT1 Evolution that served as the mid-point in the GT1's development, following the original and followed in turn by the GT1-98 that won the 24 Hours of Le Mans that year. One of just fourteen 911 GT1s held in public hands, chassis number GT1 993-117 won the Canadian GT Championship three years running, and is the only GT1 Evo that was ever registered for use on public roads. RM Sotheby's anticipates that it will fetch between $2.9 and $3.25 million when it crosses the auction block in May, marking the first time that this particular example has come up for auction. That would make it considerably more valuable than the GT1 Evo Gooding & Company sold at Amelia Island in 2012 for $1.26 million, according to Sports Car Market. Of course, the Porsche isn't the only notable item the auction house has lined up for the sale during the Grand Prix de Monaco Historique weekend. There's a pair of 1930s German convertibles – one Mercedes 540 K and one Horch 670 – valued at about the same level as the 911 GT1, a Tucker 48 (~$1.6m), and Niki Lauda's debut March 711 grand prix racer (~$550k). Those are some tempting sets of wheels, and we'll be watching to see how they fare two months from now.

Porsche slathers Martini livery on 911, Panamera, Macan and Cayenne

This is how we imagine the conversation went in Porsche's Stuttgart headquarters: "Martini livery. Martini livery all the things." Okay, so maybe not, but that hasn't stopped Porsche from showing off images of its entire lineup bearing the iconic racing livery.
While we aren't sure about the questionably yellow 911 and lime green Macan, the navy blue Cayenne and the white Panamera both look pretty spectacular as they lap about the streets of Sochi, Russia.
As for why the liveried sports cars and crossovers were at the site of the 2014 Winter Olympics, we aren't totally sure. Porsche's Facebook page, where the images first popped up, was really light on details. Whatever the reason, we fully support Porsche doing more with Martini livery. Take a look at the full gallery to see what we mean.