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Jay Leno welcomes Emory's outlaw Porsche 356s

Classic cars can have a lot of character, but purposely passing up on some of the enormous advancements made to the automobile over the decades since those classics were made can be a difficult proposition. That's where restomodders like Emory Motorsports come in. Emory specializes in customizing Porsche 356s, modifying them to their clients' specifications and giving them an added dose of performance and refinement, all without losing that timeless appeal. The LA-based company is headed up today by third-generation Southern Californian gearhead Rod Emory. After seeing some examples of his work out on the road, Jay Leno invited Rod by the garage along with a pair of his company's custom creations. Both are based on 356 coupes from the late 1950s, but take pretty different approaches in their comprehensive restoration and extensive modification. Since classic Zuffenhausen enthusiasts are notorious for their rigid adherence to originality, Emory's modified 356s are deemed to be "outlaws" by many on the vintage Porsche scene. But they've also gained quite a following, similar to what Singer has done with 911s. Whether you're more inclined to cling to authenticity along with the purists or embrace the novelty espoused by the restomodders, after scoping out these irresistible specimens, you'll have to admit that Emory does some pretty compelling work. Watch the 25-minute video clip above to see what we mean, and check out Petrolicious' profile of the same company's work from last year for another look.

First-ever Porsche headed home to company museum

About 30 years before Ferdinand Porsche designed the Volkswagen Beetle, he created the Egger-Lohner electric vehicle, C.2 Phaeton model - or simply, the P1 - you see above. This was the first vehicle created by Porsche, and the car gets its nickname from the fact that he had stamped "P1" on many of the parts marking it as the first Porsche... sorry, 356 No. 1.
Now while you'd think that such an important piece of Porsche heritage has been in a museum or even the automaker's not-so-secret lair, it has actually been sitting at a warehouse for the last 112 years. Thankfully, that's all about to change as Porsche has recovered P1, and the car will soon be on "permanent display" at the Porsche Museum in Stuttgart.
The P1 has a 3 horsepower motor capable of delivering a top speed of 21 miles per hour and a driving range of 49 miles, and, like many vehicles in Porsche's history, the motor is positioned at the rear of the vehicle. According to the press release posted below, the P1 finished first in a 24-mile electric vehicle race in Berlin in 1899, but it has been sitting since 1902.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth