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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Watch a marksman go clay shooting from a Porsche 911

A Porsche 911 is exciting. Firing a shotgun at clay pigeons is also exciting. And when you combine the two? An amazing video. This video features British master marksman Phillip Thorrold as he takes on a very different form of competitive shooting, because traditional sporting clays, trap, and skeet must be too boring. By mounting a clay pigeon trap to the hood of a Porsche 911 Targa, Thorrold has melded driving and shooting in a way that hasn't been seen since James May and Jeremy Clarkson of Top Gear tried to rethink the biathlon. The Brit makes short work of the clays with his over-under shotgun. Even as he runs form spot to spot to intercept the Porsche, he has no trouble downing the discs as they're launched unpredictably from the speeding, sliding 911. He then hops in the passenger seat and proceeds to take out the tiny, orange clays while zipping down a country road. If that's not awesome enough, the clays have been fitted with exploding discs, for that extra bit of excitement. We've posted the entire three-minute video at the top of the page. Even if you aren't into competitive shooting, this is a spectacle you aren't going to want to miss. Please don't try this at home. Related Video: