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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Magnus Walker drives 911 Turbos old and new

It's been forty years now since Porsche released the original 911 Turbo. And as many things that have remained a constant, a lot has changed, too: the engine has gone from air-cooled to liquid, moved up to nearly a midships layout, and drives almost exactly double the original's output to all four wheels instead of just the back set through a seven-speed dual-clutch transmission instead of a five-speed manual. It'll also reach highway speeds about twice as fast as the original. That's progress for you, and who better to compare Porsche Turbos old and new than Magnus Walker. The outlaw of the 911 scene may not look the part, but to those in the know, he's got the last word when it comes to Porsches. After searching for some time, Walker recently got his hands on a cherry of an original 930 Turbo from 1975 – the first year it was made – and had it shipped from Australia to California to add to his collection. eGarage caught up with Walker and brought along a new 991 Turbo for juxtaposition. Fortunately it also brought along a video camera or two to document the experience, so check it out in the latest video above.

2014 Porsche 911 Turbo Cabriolet spotted testing in the nude

The Porsche 911 wouldn't be the Porsche 911 unless there were twenty-something different models to choose from (note: we are not complaining), and the latest one was just spied by our trusty photographers out on Germany's Nürburgring. Feast your eyes on the 911 Turbo Cabriolet - the droptop version of the new Turbo wonder that debuted in May - looking all sorts of stealth in its black-on-black-on-black prototype scheme.
Mechanically, the 911 Turbo Cab should be identical to the fixed-roof version, meaning a twin-turbo 3.8-liter flat-six engine will live in the car's rump, putting out something like 520 horsepower. Of course, there's also the hotter Turbo S version of the coupe, and we expect that to get the droptop treatment, as well, with 560 horsepower on tap. The added weight of the folding top and additional structural supports will likely make for slightly slower 0-60 times for both cars, though considering the base Turbo will hit 60 miles per hour in 3.2 seconds, "slower" is a very relative term indeed. All that force will run to the ground via all-wheel drive, managed by Porsche's seven-speed PDK dual-clutch transmission.
The wide stance of the 911 Turbo Coupe carries over to the Cabriolet, no doubt fitted with the same (standard) 20-inch wheels. Inside, the usual luxury amenities will be on hand, along with nearly endless customization options.