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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Weekly Recap For 6.24.16 | Autoblog Minute

Leaked photos of the 2017 Porsche Panamera, and spy shots of the Jeep Wrangler and Ford Fiesta ST. Senior Producer Chris McGraw reports on this edition of Autoblog Minute. Ford Jeep Porsche Autoblog Minute Videos Original Video ford fiesta st fiesta st

Porsche Museum highlights history of the 911 RSR

Porsche has amassed quite an impressive trophy case in just about every racing series it has ever entered, and one of its most dominant machines has to be the 911 RSR from the 1970s. Taking part in various GT-class competitions, the 911 RSR managed to take home three international and seven German victories in 1973, its very first year of competition.
Not one to downplay its racing successes, Porsche has released an informative video detailing the 911 RSR's impressive heritage. The 1973 RSR model owned by the Porsche Museum is detailed beautifully on video, and we have to say it looks absolutely stunning in its vintage Martini Racing livery.
Have a look at the video below for some historic racing action, along with static shots of one of our favorite Porsche models ever created.