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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche tipped to reveal purist's 911 R in Geneva

Update: The 911 R dam has broken well ahead of its official reveal at Geneva. Stay tuned for full coverage, but take a look at this image from Twitter user @PistonHeads and let us know what you think in the comments below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. With much of the 911 family going turbo, there's room in the lineup for a purist's Porsche: a naturally-aspirated, rear-drive, manual-only model that'll essentially be a stripped-down GT3. The latest reports indicate that this model, initially expected to be called the 911 GT but now more likely to get the 911 R moniker, will be unveiled in Geneva. It's also tipped to wear skinnier tires that will sacrifice grip for a more linear driving experience, and jettison the big wings in favor of a sleeker, more classic profile. What that all boils down to is a GT3 in its essence, and it will likely pack the non-turbo engine from either the GT3 or GT3 RS (pictured above) – or some version thereof. Recall that both the GT3 and the GT3 RS are PDK-only, although Porsche has decided that the next-generation GT3 should give customers the option of shifting for themselves. According to Motoring.com.au, which recently spoke to 911 product line manager August Achleitner, the purist's 911 will be unveiled at the Geneva Motor Show less than two months from now. "Come to Geneva and you'll find out," said Achleitner "but for now this is all I can talk about." Don't get your hopes up too much, because production is expected to be severely limited, with the entire production run likely to be pre-sold. Related Video:

Autocar pits Porsche 911 Turbo S against Formula 4 racer

There is a long-running argument among performance car fans: power vs. weight. In one corner you get cars generally with small engines making modest numbers but able to corner like they are telepathic, and in the other there are big thumping mills that are rocketships in a straight line but lumber in the turns. Autocar takes an interesting look this continuum in a recent video pitting a 552-hp Porsche 911 Turbo S against a 185-hp Formula 4 racecar. It hopes to find whether the Porsche's huge power advantage is enough to defeat the better grip and aero offered by the nimble racer.
There's no doubt that the Porsche is an utterly fantastic road car. The 911 Turbo looks mean with all of those intakes to suck in cool air, and it backs up the posture with huge amounts of grip available thanks to its all-wheel drive-system. However, at 3,538 pounds, it's a bit of a porker compared to the 1,135-pound Formula 4 car. The open-wheel car boasts just a 2.0-liter naturally aspirated four-cylinder from Ford and a six-speed sequential-manual gearbox, but it has loads of downforce to make up for it.
It shouldn't be a surprise that the formula car wins in the corners. After all, that's what it's made for. So do you think the massive horsepower superiority of the Porsche is enough to even the playing field? Scroll down to watch the video and find out, and even if you're not curious of the winner the 911 does some mean powerslides.