2023 Porsche Cayenne on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The holidays are coming and this Singer Designs book is great

None of us should expect to get one of Singer's beautifully reimagined Porsche 911s for the holidays, but a new book titled One More than 10: Singer and the Porsche 911 at least lets you give, or receive, some sensational photos of them. The 275-page book tells the story of Singer founder Rob Dickinson and what inspires him to put so much effort into making 911s even better. The opinions of auto writers and industry personalities accompany Dickinson's tale, but the lavish photography is the true highlight. Based on the preview photos in the gallery above, the shots perfectly capture the company's machines from all the best angles. Former Autoblogger Michael Harley co-authors the book. There might still be time to order the $85 book for a friend (or yourself) in time for the holidays because the publisher guarantees delivery by Christmas for the first 200 of them. Dickinson will also sign copies at the Petersen Museum's re-opening preview day on Dec. 6. The publisher will also offer 100 copies of a limited edition for a hefty $911. These will come in a custom display case from Singer's craftspeople, and they'll include exclusive artwork. SINGER VEHICLE DESIGN EXCLUSIVITY MAY NOW BE MORE ATTAINABLE AS POINT OF ENTRY BEGINS WITH BACKGROUND STORY "One More than 10: Singer and the Porsche 911" New Book – Perfect Holiday Gift for Porsche 911 Fans PR Newswire, LOS ANGELES – November 10, 2015 As the world continues to take notice of a little restoration shop in Southern California that has provided a re-birth of sorts to old and tired Porsche 964s, many have come to believe the ability to enter the inner circle of Singer Vehicle Design was well beyond reach. However, as the holiday season draws upon us, there's one pathway to ownership within a less limited perspective that enthusiasts just may find easier on their pocket-book too – that being the release of the background story of the impeccable craftsmanship within Rob Dickinson's "re"imagination of Porsche 911s and the launch of his book "One More Than 10: Singer and the Porsche 911" currently available at www.singervehicledesign.com on a pre-order basis, as well as through publishing house Stance & Speed at http://www.stanceandspeed.com/automotive-books/one-more-than-10-singer-and-the-porsche-911.

VW could fight Uber Black with Porsche and Audi vehicles

Last week, the Volkswagen group dumped $300 million into Gett, a taxi hailing-cum-ride sharing app that's big outside of the US. Now, the company has revealed that it's pondering a rival to Uber Black by offering private drivers access to its higher-end vehicles. Details are scarce since it's a single line reference in a very long press release, but VW says that it's looking at a "special chauffeur service" that features "premium brands, such as Audi and Porsche." What that looks like in reality is anyone's guess, although the idea of getting ferried around in an Audi RS 7 does have some appeal. The deal with Gett will concentrate on getting Volkswagen cars into the hands of Gett's drivers with the promise of juicy discounts. For instance, the firm will offer a special package that'll bundle car insurance and servicing with the purchase price, which can be paid by a would-be operator in installments. It's a similar deal to the one that Uber offers would-be drivers, letting them buy cars from manufacturers like Volkswagen, Ford and Toyota at a discount. Uber, however, also lets prospective cabbies rent their vehicle on a monthly basis, thanks to a deal with Enterprise. Both of which will likely become more muscular now that Uber has a further $3.5 billion in its back pocket. The troubling fact for the auto industry is that people will still need cars, but it's likely that they won't need as many as they do right now. On-demand services and self-driving vehicles are, after all, intended to shuttle around cities like an ersatz taxi-cum-metro system rather than sitting in parking lots. The concepts of ownership that we currently hold dear (and the profits that car companies get from them) are likely to fade away in the next, say, fifty years time. As such, conglomerates like VW will have to reinvent themselves as both manufacturer and transport company in one. But these changes are never easy, especially when the biggest car firms have tons of baggage that slows down their progress. Many are still devoting time and resources to producing thousands of new cars with combustion engines that will be on the roads for years to come. Looming in the shadow, however, is the emissions scandal, with the financial and reputational penalties likely to be felt for years to come. Younger, more nimble rivals without legacy businesses, like Tesla, are working on mass-producing electric cars for mass-market prices.