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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Porsche drops factory FIA GTE Pro racing program for 2016

Porsche has a wide-ranging motorsports program in store for next season, but it won't defend its title in the GTE Pro class of the FIA World Endurance Championship. This according to the road-map it laid out over the weekend at its Night of Champions year-end gala in Weissach. The German automaker enjoyed a massively successful racing season this year. With the 919 Hybrid, it took top honors for both drivers and manufacturers, winning the 24 Hours of Le Mans outright along with five additional races on the eight-round calendar to take both the drivers' and manufacturers' titles. With the 911 RSR, it also won the World Endurance Cup for GT Drivers and for Manufacturers, locking out the bragging rights in the GTE Pro category. Rather than return to defend its two GTE Pro titles, Porsche's GT racing department is essentially taking the year off. Reigning champion Richard Lietz and teammate Michael Christensen will have the opportunity to defend his title, but instead of a GTE Pro ride, they will drive for the Proton Dempsey team in the GTE Am category. They'll be joined at Le Mans by Wolf Henzler and at select points by Patrick Dempsey. That'll still put them in contention for the World Endurance Cup for GT Drivers, but without a works entry from the factory, Porsche will be out of the running for the GT manufacturers' title. The reason behind the rearrangement of its WEC GT program, according to Autosport, is to allow Porsche to focus on development of the next generation of sports racers. It's been the better part of three years since Porsche introduced the current 911 RSR, and though its performance in this year's championship clearly shows that it remains competitive, the thorough trouncing it received at Le Mans from the likes of the Corvette C7.R, Ferrari 458 Italia GT2, and Aston Martin V8 Vantage GTE show that it's not invincible. The all-new model is expected to be based on the latest generation of turbocharged 911s, to replace the current RSR. Over on this side of the Atlantic, Porsche still intends to defend its title in the GT class of the IMSA SportsCar Championship, where the Porsche North America team will field two 911 RSRs. One will be driven by defending champion Patrick Pilet and reigning Le Mans winner Nick Tandy (joined in the longer races by former McLaren factory driver Kevin Estre).