2014 Porsche Cayenne S on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche Cayman GT4 looks sexy, rapid in the nude

Porsche doesn't officially have a name for its more hardcore version of the Cayman, yet. The speculation is that the coupe is called the GT4 as a little brother to the 911 GT3. However, the German sports car maker apparently is not interested in keeping the model's looks much of a secret because these latest shots show it without a hint of camouflage to speak of. The GT4 reportedly takes the GT3's ethos of more power, less weight and stickier-than-glue handling and brings it all to the Cayman. As these photos show, there's a much lower air dam up front with a cooling vent at the tip of the hood. Larger wheels are another obvious addition and are likely shod with some very sticky rubber. At the back, there's a double spoiler combining a wing and a ducktail. The power and gearbox for the GT4 remains a mystery, though. The rumor is that it uses a tuned version of the 3.4-liter flat-six in the Cayman S and GTS to make between 370 and 400 horsepower. A similar overhaul of the Boxster might be on the way, as well. A version of the convertible wearing some of the Cayman GT4's goodies was recently spotted testing. That one even had a manual transmission to make the prospects behind the wheel even more exciting.

Production Porsche 918 Spyder images leak out of Chinese patent office

A few images of what looks to be the production Porsche 918 Spyder are here to say hello, courtesy of a patent office in China. If these provide an accurate look at what the hybrid supercar will look like, there are a few differences between it and the latest examples of the pre-production prototypes our spy shooters have seen.
The jerry-rigged turn signals inside the headlight enclosures and on the front fenders on the prototype are replaced with more polished units inside the headlamps located underneath the main beams. Behind that, the door handles have been swapped from horizontal latches on the door to vertical openings located just behind the door shutline.
We've also seen a Martini-liveried version of the 918 Spyder that has extra carbon elements that don't appear on this car. It was at the Nürburgring with carbon lips on the front fenders and another carbon element that hung from the rear fenders and ran down to the rear diffuser. When we saw the car on our Deep Dive piece, the front lips were gone but that rear piece remained, and we can't tell from the brochure and options sheet that we've seen so far what it comes with. The wheels from the concept and the green brake calipers, minus the polycarbonate covers, should be the standard fitment while the ten-spoke magnesium wheels will be a 29,750-euro (about $39,000 US) option.