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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche engine wizard Wolfgang Hatz resigns

Wolfganag Hatz has resigned from his position as Member of the Porsche Executive Board with responsibility for Research and Development. He has held that title since 2011. Hatz's storied career came to an abrupt end in September when he was suspended pending investigation into the Volkswagen diesel scandal. Before the Porsche job, Hatz was the head of engine and powertrain development for the Volkswagen Group. It has been alleged that he is at the center of the investigation into the company cheating on emissions testing, but so far there has been no direct link made to him, according to Porsche's announcement today. Hatz has worked at a variety of European automakers, including Audi, BMW, Opel, and Fiat. He is considered the father of the BMW S14 engine, which powered the E30 M3, and also developed the Porsche 911 Carrera RS 3.8. He was also very involved in Porsche's motorsports efforts, including the recent return to the prototype class and a short-lived F1 V12 engine project. Ulrich Hackenberg, most recently VW's lead engineer and a board member at Audi, was also suspended at the same time as Hatz and resigned shortly thereafter. It's not clear why Hatz waited so long to do the same, but Porsche claims his resignation was voluntary. Michael Steiner has been named Hatz's replacement as head of Porsche R&D. Steiner has been with Porsche since 2002 and seems like a forward-thinking sort, having headed the innovation and concepts division, lead Panamera development, and, most recently, been in charge of complete vehicle engineering. Prior to his time at Porsche, Steiner held positions at Daimler. The change in leadership is effective immediately. Related Video:

Meet the man that discovered and restored the oldest existing Porsche

Luciano Rupolo is an absolutely fascinating gentleman. He was born in France but spent nearly his entire life in Italy as an auto mechanic running his own shop. His grandfather and father instilled a love of sports cars in him that he carried on by historic racing in Italy for decades. He saw his life-long automotive passion repaid when he found and restored the car that might have been the first Porsche registered for the road.
You can spot in his garage a split-window Corvette, Ferrari 250 GTE and other exotics, but Rupolo's most interesting automotive story concerns his Iso Grifo Competizione (pictured above). The sports coupe was found in the Canary Islands as little more than a shell, but Rupolo got help from a prestigious source for its restoration. The result is a motoring masterpiece.
Rupolo is a fantastic storyteller with a captivating, tale to tell. Settle in, scroll down and watch the bittersweet documentary about his life with one of the first Porsches.