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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

New details mooted about Porsche's '988' Ferrari rival

We could be on the verge of a big expansion at everyone's favorite rear-engined German sports car manufacturer. Porsche is allegedly preparing a four-car assault that will be led by a proper challenger to the Ferrari 458 Italia (sorry 911).
Code-named "988," the new model will reportedly feature a mid-engined layout and, get this: a flat-8. Autocar, which has the story, expects that engine to displace about 4.0 liters, while the car itself will draw styling inspiration from the 918 Spyder. 600 ponies and over 400 super-accessible pound-feet of torque should be on tap with the new mill.
Joining the 988's supposed eight-cylinder is a new family of four- and six-cylinder boxer engines that Autocar claims will have a focus on power density and fuel economy. These new mills will be available in naturally aspirated, turbocharged and hybrid forms.

Next Porsche Cayman and Boxster to be called 718?

Porsche has spent a few years sorting out its strategy away from the 911 and its crossovers, among the moving targets being the now-moribund Ferrari-fighting 960, the still-very-much-alive variant(s) coming with the next-generation Panamera, and what appears to be a puissant Cayman that could be called the GT4. Earlier this year there were rumors that a flat-four engine would join the Stuttgart maker's lineup, and that it could go into a roadster called the 718 that would undercut the current $51,400 price of the Boxster, and the Boxster would go upscale, leapfrogging the $52,600 price of the Cayman. Then Porsche turned out the lights on the 718 project, its R&D head telling Autocar, "We have a very good entry point to the range with the Boxster, and we see no reason to go below that." But Automobile reports that while the 718 roadster is dead, the 718 name will live: a la the 911, a new 718 range will encompass coupes and convertibles spanning a wide performance envelope. The suggestion is that the Boxster and Cayman names will be retired. According to Automobile, this will give Porsche a place to put its flat-four engine, into entry level models that – countering Porsche's earlier statement – "come in at a significantly lower price than" the present Boxster. Two displacements are expected, in three outputs: a 2.0-liter with 285 horsepower, a 2.5-liter with 360 hp and a turbocharged version with 400 hp. It's also been speculated that the engine could power an entry-level Macan. It's been reported before that Porsche wants to make use of the 718 name to promote its motorsport heritage, that model having carried Stirling Moss to victory among its many racing triumphs. If it happens, even though Automobile calls it part of "a slight perspective shift," we think it'll be a big shift for the two popular models, but it's not like we haven't had time to get ready. We're told the new moniker will be introduced in 2016 as a 2017 model. News Source: Automobile via World Car Fans Porsche Convertible Coupe porsche 718