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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche still deciding on one or two new 911 plug-in hybrids

Back in March, Porsche CEO Oliver Blume told Autocar that the coming Porsche 911 plug-in hybrid "will be the most powerful 911 we've ever had." That quote portended a 992-series 911 with 700 horsepower or more. A new report in Auto Express, however, suggests Porsche is having energetic debates about just what the 911's hybrid strategy will be, and that the only agreed-upon plug-in hybrid 911 so far is a milder version to sit in the middle of the range. Putting all our rumors in a row, in January, Automobile reported on an electrically-assisted 911 with 485 hp and 561 pound-feet of torque. The new AE piece effectively endorses that, saying the mid-range hybrid would follow the program established by the all-wheel drive Cayenne e-Hybrid that produces a combined 455 hp and 516 lb-ft. The 911 would naturally use a flat-six instead of the Cayenne's 3.0-liter V6, and the sports car would be tuned for better sound response and sharper reflexes. AE says fuel economy for this hybrid should be at least 80 eMPG, with emissions of less than 80 grams per kilometer. The current base Carrera is currently rated at a maximum 38.2 mpg in the UK, with minimum emissions of 169 g/km. The hybrid, fitted with a double-clutch gearbox and Porsche's mechanical all-wheel-drive system, could run from a stop to 62 miles per hour in less than four seconds, making it more efficient than a base Carrera and much faster than a Carrera 4S. AE says there remains only "the potential for Porsche to add a second, more powerful hybrid 911," and says its sources claim that's what's "causing the most consternation behind closed doors." This one would be the twin-turbocharged, 700-hp beastie that, as a series production car, would have a hard time not usurping the 540-hp Turbo, 580-hp Turbo S, and 607-hp Turbo S Exclusive. True, the hybrid would be handicapped with a 550-pound battery pack, but the instant acceleration and handling benefits of electric AWD — with no connection between the axles — could provide the final edge over the other three. As such, it makes sense that there'd be a whole lot of debate about a flagship 911 hybrid. On the other hand, such a monster seems like an eventuality in view of Porsche's electrified aspirations, the lessons gained from the 918 Hybrid and the 919 Hybrid Le Mans racer, and the fact that CEO Blume has already spoken. The Stuttgart carmaker expects a sales mix of 25 percent electric, 25 percent hybrid, and 50 percent conventional powertrains by 2025.

Well hello, Carice, you Porsche-aping EV cutie

Ah, the joy that comes open-air motoring with the in your hair and the roar of the exhaust behind you. Well, maybe not as much anymore. In recent years, vehicles like the Tesla Roadster have made the concept of the electric sports car palatable. Now, Dutch automaker Carice is following suit with a classically inspired EV speedster called the MK1. The MK1 clearly wears its design inspiration on its sleeve. It would be difficult to look at this styling and not immediately see a Porsche 356 Speedster; It has the same upside-down bathtub shape with big round headlights and likely the tiniest taillights on a production car in years. The Carice is also clearly meant for fair weather motoring because there's no top, just a tonneau cover to protect the interior from the rain while it's sitting. One thing that the Dutch company is definitely getting right is the weight. It claims that the MK1 weighs a dainty 772 pounds, including the battery pack. The low weight doesn't mean the MK1 is going to be lighting quick, though. It's being offered with a choice of three electric motors with 5 horsepower (for 16-year-old drivers in the Netherlands), 20 hp or 53 hp, and there are two sizes of battery pack. Buyers can also opt for a range-extending internal combustion engine. The 53-hp motor allows for a top speed of 62 miles per hour and a 124-mile range with the larger battery. Carice says its also willing to fit larger batteries or more power motors, at the buyer's expense, of course. Carice plans to build an initial production run of 10 cars with prices starting at 22,000 euros, before Dutch taxes (about $30,000). The company hasn't released a press release about the MK1, but you can learn more about speedster on its website; it's in Dutch, though. Featured Gallery Carice MK1 View 9 Photos News Source: Carice Cars Porsche Convertible Electric Performance electric sports car porsche speedster