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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche needs more people for Mission E

In an effort to get the all-electric Mission E on the road, Porsche is hiring an additional 400 people – on top of the 1,000 it previously hired – to work on the production and development of the vehicle. The majority of the new employees will work at the automaker's plant in Zuffenhausen, which is located close to Stuttgart, Germany, while others will focus on e-mobility, vehicle connectivity, and other related fields. In addition to hiring these new employees, Porsche is also looking for roughly 100 IT specialists, 50 creatives, and 70 more apprentices as part of an industry-wide push, though the Mission E is still four years away from going into production. In an interview with Australia's Drive, August Achleitner, product director for the 911, revealed that the automaker does not have any current plans to put an electric 911 on to the road. "Right now it wouldn't make sense in our opinion to offer an electric 911, or hybrid version, because there are so many disadvantages of such a concept with this narrow layout of a 911," stated Achleitner. While the automaker is currently not interested in creating an electric 911, Achleitner believes that vehicle could become a possibility in the future – 10 years into the future. Achleitner points towards a lack of demand for an electric 911 as another hindrance to the vehicle. Achleitner's comments go directly against what Lutz Meschke, a board member at Porsche AG, stated earlier this year. In March, one of Porsche's official Twitter accounts claimed that the automaker would offer a hybrid version of every model in its lineup, including the 911. Porsche never released any specific dates on when its mass hybridization project would begin, as the automaker uses the term "near future" to describe its plans. Related Video: Featured Gallery Porsche Mission E Concept: Frankfurt 2015 View 37 Photos News Source: Drive, PorscheImage Credit: Copyright 2015 Drew Phillips / AOL Green Hirings/Firings/Layoffs Porsche Coupe Electric Sedan porsche mission e porsche mission e concept

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.