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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Janis Joplin's psychedelic Porsche nets $1.76M at auction

Even though she famously asked the Lord for a Mercedes-Benz, Janis Joplin loved her 1964 Porsche 356C Cabriolet with its psychedelic mural called History of the Universe. The mind-bending droptop went for an amazing $1.76 million at a recent RM Sotheby's auction in New York City and shattered the original estimate of between $400,000 and $600,000 for the sale. Seven bidders in a fight over the trippy car helped push up the price, and this is now the most ever paid for a 356 at public auction. According to RM Sotheby's listing, Joplin bought the Porsche used in 1968 and quickly gave it to a roadie for her band Big Brother and the Holding Company to create the mural. He covered the entire exterior with a variety of motifs including a landscape across the passenger side, butterfly on the driver's door, a rainbow connecting two faces at the back, and an eye on the front. Joplin proudly drove the convertible regularly until her death at just 27 years old in 1970. After the singer's passing, Joplin's siblings eventually took control of the groovy Porsche but made the odd choice to repaint the car in the original Dolphin Gray. They eventually realized that was an awful idea, and two artists used photos to recreate the mural. The family then loaned the 356 to the Rock and Roll Hall of Fame in Cleveland, OH, in 1995, and this auction was the first time the convertible went up for sale since Joplin bought it. You can get a great look at all the psychedelic details in the gallery above. PSYCHEDELIC JANIS JOPLIN PORSCHE SHATTERS ESTIMATE, BRINGS RECORD $1.76 MILLION IN NEW YORK CITY NEW YORK (December 10, 2015) - Tonight at the RM Sotheby's 'Driven By Disruption' auction in New York City, The Janis Joplin 1964 Porsche 356 C 1600 SC Cabriolet sold for $1,760,000*, well over the pre-sale estimate of $400/600,000. Spurring a spirited bidding contest between collectors in the room and on the phones, seven bidders competed for the iconic daily driver of legendary rocker Janis Joplin. The outstanding sales price represents a new record for any Porsche 356 sold at public auction. Purchased by the Queen of Rock'n'Roll from a used car lot in 1968, Joplin engaged Dave Richards, a friend and roadie with her band, Big Brother and the Holding Company, to customize it with a psychedelic 'History of the Universe' mural, rendering it one of the first true 'art cars' and one of the most famous and important Porsches of all time.

Porsche 911 GT3 named Performance Car of the Year by Road & Track

The Porsche 911 GT3 is a very, very good performance car. Yes, we know this is like saying fire is hot and a shovel to the head hurts. What's different about this proclamation, then? Well, we bring up the 911 GT3's inherent goodness because our friends at Road & Track have named it their 2015 performance car of the year.
This is, our joking aside, a big accomplishment for the 911 GT3, due largely to the field of cars it beat out. There were many equally track-focused wonders in attendance, including the Ferrari 458 Speciale, Chevrolet Camaro Z/28 and Dodge Viper SRT TA, as well as more capable everyday vehicles, like the Jaguar F-Type R Coupe, BMW M3 and Ford Mustang GT.
But it was the 475-horsepower, rear-engined track star that R&T fell for, with editor-in-chief Larry Webster calling out the Porsche's ridiculous, howling, 9,000-rpm redline, while other editors cited its phenomenal handling character.