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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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Porsche Taycan is here, Lamborghini Sian is near | Autoblog Podcast #594

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Senior Editor, Green, John Beltz Snyder. They start the conversation with the cars they've been driving, including the Subaru Forester, Lincoln Navigator, Mercedes-AMG C 43 and Subaru Crosstrek Hybrid. Then they talk about the biggest news of the week: the reveal of the all-electric Porsche Taycan. After that, they sweep up other news, like the Lamborghini Sian, new Nissan Juke and the Aston Martin Vanquish 25 by Ian Callum. Next, Autoblog's Erik Meier, who both produces this very podcast and also hosts our Twitch livestream, joins the chat with his impressions of the latest racing game, "WRC 8." Finally, our editors try to provide some helpful guidance in the "Spend My Money" segment. Autoblog Podcast #594 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2019 Subaru Forester 2019 Lincoln Navigator 2019 Mercedes-AMG C 43 Coupe 2019 Subaru Crosstrek Hybrid Porsche unveils 2020 Taycan Turbo and Turbo S 2020 Lamborghini Sian Next-generation Nissan Juke Aston Martin Vanquish 25 by Ian Callum Autoblog plays "WRC 8" Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:     Green Podcasts Toys/Games Aston Martin Lamborghini Lincoln Mercedes-Benz Nissan Porsche Subaru Used Car Buying Coupe Crossover SUV Electric Hybrid Performance