2004 Porsche Cayenne on 2040-cars

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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

The art of being teammates

Returning home from a successful event for our CJ Wilson Racing team I couldn't help to think about just how many people are involved to support the drivers that stand on the podium. Friends of 15 to 20 years are actively involved in my life in motorsports and it amazes me daily. I'd like to think that I possess the right blend of passion and humility to make racing for a living a successful career, and each year the ups and downs of motorsports takes a toll on even the savviest racer. Having been a race driver for the past several years, I had long ago stopped taking for granted just how important friendships & relationships are in life. In motorsports we have a large array of relationships we build, from the perspectives of business, crew, competitors, spectators and of course, teammates. For any young racer or driver that is struggling to stay an integral part of the racing community, I can't stress enough just how important relationship building is and in our world of multi-class & multi-driver line-ups, the "teammate" is a big one. Now in my fifth year with CJ Wilson Racing, I started the season with my 10th different teammate, most of which, came in the first season as we were developing into a program that could operate a two-car effort. These are people that I have coached, improved with and become, in a way, brothers. Most I consider friends, people I actively stay in touch with – not out of obligation, but because they are like family to me. They have been a teammate – and in this industry and our series in particular – there has to be something more cohesive than just sharing a car. Standing on the podium with all of your teammates like we did in this year in Monterey (our #33 ONE Capital / MotorOilMatters and #35 Safecraft Safety Equipment Porsche Caymans finished 2nd and 3rd) is one of those moments that you don't forget, in part, because you get to share it with ones you typically spend the most time. I watched both Danny Burkett and Till Bechtolsheimer go to the front after the green dropped and drive perfect opening stints. Sure, while cameras were rolling I played it cool, but as soon as they turned away I was a beacon of giddy pride like I was watching a little brother riding his bike without training wheels for the first time. When it came my turn to get behind the wheel, I knew that one of my closest friends, Tyler McQuarrie, would be in our sister car.

Petrolicious profiles a Porsche 911 hot rod called The Growler

Petrolicious always does a superb job of showcasing fantastic vehicles and their owners. While some of its videos might go a little too far into the personal stories rather than putting the cars on the road for some people's tastes, this latest one is an absolute feast for the senses. The vehicle featured is called "The Growler," and this Porsche 911 hot rod assaults its driver with a wall of sound. The coupe maintains only the tiniest amount of on-road civility to still be regularly usable. Boasting a roll cage and a set of racing buckets inside, The Growler certainly looks all business. An engine tune, suspension upgrade, and 400 pounds of removed weight are enough to turn this 964-chassis 911 into something really sublime behind the wheel, too. As the first air-cooled car for owner Alex Bermudez, he's definitely starting near the top. Filmed on some misty canyon roads, the white coupe roars around sounding more like a racecar than anything road legal, and Petrolicious perfectly captures the this Porsche as it's flung around the narrow path. You can see the rear end just begin to step out before Bermudez catches it. Inside, each shift looks like the movement of a rifle bolt to shoot the car forward. Listening to the engine build revs might be the best thing you hear today, so stop what you're doing and take a listen. Related Video: