09 Leather Awd Roof Nav 20 Wheel Sport Preferences on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Hot Wheels goes Outlaw with Magnus Walker Porsches

Magnus Walker, of Urban Outlaw fame, insists his story is just like that of any kid. But instead of becoming a fireman or an astronaut, Walker's childhood dream was to have a specific car. A Porsche 911 Turbo just like the one he fell in love with at the 1977 Earls Court Motor Show in London, to be exact. Today, he's famous both for having an eye-catching collection of 911s, as well as a compelling story behind them. Walker collaborated with Hot Wheels so a new generation of kids can find their dream, just like he did with that Porsche. Today, Walker and Hot Wheels will unveil the line of diminutive Porsches he helped to create, starting with the company's beginnings: a Porsche 356A. "There was something about this car, the Porsche," Walker told Autoblog last week in his Downtown Los Angeles garage. "You either had the Ferrari Boxer on the wall, a Lamborghini Countach on the wall, or a Porsche Turbo. There was something that attracted me to this car. That dream never went away." Jun Imai, Design Manager at Hot Wheels, said Walker's story and ties to the Porsche name were a match for the maker of toys that are commonly found on a living room rug. "All Hot Wheels cars have a story, just like all the cars in his collection," Imai said. The partnership with Waker, Imai said, is a product of the way Hot Wheels now gauges the pulse of car culture, with inspiration coming from what's parked out on the streets, printed in magazines and being shared on the internet. There was something that attracted me to this car. That dream never went away. "Up until five years ago, we were a V8 muscle car brand," Imai said. "Now it's, 'What is the modern hot rod?' It could be a Porsche or an E30 BMW. Everyone's into something different, so we take that into consideration." Imai said that Walker's collaboration is just that, rather than slapping his name onto a new series of products. "We're not just doing replicas of his car, that's almost obvious and easy," he said. "We thought, let's have him come in, let's have him actually design graphics for the cars where he's an integral process." For Walker, though, the Hot Wheels cars reflect the growing accessibility of car culture. Despite the modern popularity of video games - Magnus made an appearance in the latest Need for Speed game - Walker says the appeal of Hot Wheels spans from the youngest budding enthusiasts to people older than the original 356.

2014 Porsche 911 Targa

I've watched the electro-hydraulic roof panel open and close about 73 times in the past hour, but its fascinatingly complicated operation still has me mesmerized. I've concluded that only a German automaker - Porsche, to be more specific - would go through the trouble of engineering a roof system that essentially lifts the entire greenhouse off a vehicle, rearranges its components like a sliding-tile puzzle, and then reassembles all of them seamlessly (sans roof panel) to accurately recreate one of its most famed bodystyles.
The 2014 Porsche 911 Targa is a near-perfect modern interpretation of the automaker's 1965 911 Targa, a semi-convertible bodystyle that represents nearly 13 percent of all 911 models sold since production started 50 years ago. While the early car's roof was purely manual in operation - that's the period-correct way of saying that the driver did all of the muscle work - today's Targa is a completely automated transformation that requires only that the driver hold down a cabin-mounted switch for a mere 19 seconds to let the captivating show run its course.
After studying the Targa's elaborate roof operation at its launch at the Detroit Auto Show earlier this year, I was sufficiently intrigued. To that end, I traveled one-third of the way around the planet to southern Italy, hoping that the Mediterranean climate would reveal a bit more about the reintroduction of the automaker's iconic sports car.