05 Cayenne Turbo::v8::navigation::roof Racks::rear Shades::low Miles::wow 06 07 on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Matt LeBlanc nearly runs over cameraman during Top Gear shoot

Matt LeBlanc almost caused a bad start to the new season of Top Gear when the former Friends star narrowly avoided running over a cameraman. The new host reportedly needed to take a few hours off afterward to get his head together, according to The Mirror. An unnamed Top Gear insider tells the British tabloid that the near tragedy happened while filming in South Africa last month. During a break in the action, LeBlanc decided to take a drive in a Porsche that the show was reviewing. What he didn't realize was that a cameraman was laying on the ground shooting static footage sports car. Another cameraman saw what was happening and got LeBlanc's attention to avert the crisis. "It was one of those instances where, if the tracking man and Matt had reacted even a few seconds later, it could have been really serious. Both of them appreciated what a lucky escape it was," the source told The Mirror. While everyone was okay, the incident reportedly left LeBlanc upset. He needed to take a few hours off to regain his composure and checked to make sure the cameraman wasn't injured. Top Gear announced LeBlanc as a new cast member in February, and welcomed him with a drive in a convertible Reliant Robin, which wore a Stars and Stripes paint scheme. The show's recent trailer highlighted more of LeBlanc's trip, and the car definitely had some problems. Top Gear returns in May to televisions in the UK. There's no word yet on a US premiere date. News Source: The MirrorImage Credit: Neil Mockford / Alex Huckle / GC Images Celebrities TV/Movies Porsche matt leblanc

'We're not a hedge fund': Porsche plans to curtail speculators and flippers

A sizable number of speculators view cars as an investment. Rare or unusual models are quickly snapped up and either parked for years or flipped for a profit. Cars from automakers like Porsche and Ferrari are more prone than others, and at least some people behind these models are getting a bit tired of it. While it's difficult to police what goes on after you sell a car, Porsche has some plans that might curtail the problem before it starts. Andreas Preuninger, the head of GT road-car development and the man behind the new 911 GT3, spoke to Car and Driver at a recent event. "I personally like to see my cars being used," he said. "That's what we build them for. They are just too good to be left to stand and collect dust." One recent example of this rampant speculation is the 911 R. While the special manual-only model sold for $185,950 when new, used versions were selling for nearly $1.3 million just months after it went on sale. While the car is a masterpiece and an instant classic, a good number will be parked and simply used as art and not the rolling testaments to the man/machine interface they were intended to be. The concern over valuations has become so fierce that some owners are upset that Porsche is offering the new 911 GT3 with a manual transmission, fearing that it may hurt the value of the 911 R. "When I said we're not a hedge fund, I'm talking to those people who are yelling at us for offering the manual transmission similar to the R," Preuninger said. "But if there are people wanting to buy cars like that, then as a company we should try to fulfill that, to meet that demand." It seems Porsche is keeping a close eye on who is flipping cars. Since there is often far more demand than supply with certain models, the German automaker has a name for every car before it's built. Buyers with bad reputations might not even make the wait list. Related Video: