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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

2014 Porsche 911 GT3 [w/video]

The Bearable Lightness Of Being
Start with a standard Porsche 911 Carrera and its 350-horsepower, 3.6-liter flat six-cylinder engine. Bore a crepe-thin slice of aluminum from each cylinder to get to 3.8 liters, add a wider track out back and two extra exhaust pipes and voila, you can append an S to the Carrera's name. Hang two sets of wet, multi-disc clutches along its spine and you can make that a 4, or a 4S. Bolt on two forced-induction compressors and piping, add two fender vents and comically wide rear tires and you've redeemed your ticket to a Turbo. Increase the boost pressure and swell the corral to 560 horses and you have the Turbo S, which is the Virginia Slims of the 911 line-up because it's come a long way, baby.
Or you can go in a different direction. At that second stop, grab the 3.8-liter and cart it over to the engineers at Porsche's development center in Weissach, Germany. If racing were meat, they would be among the alpha carnivores. The baseboards in their homes are probably painted with miniature billboards for motor oil and vintage cigarettes along the straights, red-and-white stripes around every corner.

Porsche 911 driven by McQueen on Le Mans set for auction

Another piece of Porsche memorabilia from the movie Le Mans is going up for auction with Christie's at The Exceptional Sale on Nov. 4 in Paris. This is a 1971 911 T that Steve McQueen used as his personal car during filming - it is not the 1970 911 S seen in the movie's opening sequence. It is one of the Porsches provided by two-time Le Mans winner and stunt driving double Jo Siffert. McQueen's production company CBS Solar Films bought the 911 T from Siffert, one of four 911s CBS Solar bought from the Swiss driver for use in and during filming. McQueen gifted the car to co-star and leading lady Elga Andersen. When she died in 1994 she willed it to her best friend, and the friend sold it to the current owner, who put it up for sale. None of them put the car to much use, as it has only 28,637 miles on the odometer, which is fewer than 55 miles per month for the last 44 years. The pre-sale estimate for this car is $284,000 to $397,000. By comparison, the 911 S used in the movie's opening sequence sold at auction in 2011 at Monterey for $1,375,000. In addition to being a relative bargain in that case, it comes with a scan of the original contract from Siffert to Anderson giving her the car, and a picture of McQueen and his son Chad with the coupe. Related Video: News Source: Christie's [1], [2] Celebrities TV/Movies Porsche Auctions Coupe Luxury Performance Steve McQueen christies 1971 porsche 911t