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Porsche celebrates 50 years of 911s with limited edition model

Despite being 50 years old now, the Porsche 911 sure is looking good for her age. And to commemorate this milestone anniversary, Porsche has created the 911 50 Years Edition you see here, which will make its debut at the 2013 Frankfurt Motor Show - 50 years after the original 911 debuted at this very same expo.
What's really neat about the 50 Years Edition is that it houses a rear-wheel-drive setup inside of the wider body used for all-wheel-drive Carrera 4 and 4S models. Found at the back is the 3.8-liter flat-six from the Carrera S, upgraded with the Powerkit package that increases horsepower from 400 to 430 and includes the Sport Chrono setup. According to Porsche, hitting 60 miles per hour takes just 4.2 seconds with the seven-speed manual transmission, or 3.8 seconds with the optional dual-clutch PDK.
Visual changes include two special paint colors - a darker graphite grey and a lighter geyser grey - unique 20-inch wheels that pay homage to the original Fuchs rollers of the 1963 car, and special badging at the rear and on the door sills. Inside, there are more throwbacks to the original 911, with green labeling on the instruments, white pointer needles and silver accents. What's more, the leather seats feature a fabric insert reminiscent of the Pepita design from the '60s. Looks great to us.

Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.