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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Watch MotorWeek review the last great air-cooled Porsche 911

These days air-cooled Porsche prices are blasting through the roof, and the 993 gets much of that love among collectors as the last generation before the 911's switch to water-cooled design. MotorWeek's latest Retro Review now looks back at the 1996 911 Targa. The coupe came from a brief period when the 911s were the only models in the brand's lineup, but the company made sure those cars were perfect. The point of Porsche's Targa models is to combine the open-air driving of a convertible with a security of a coupe. In this case, the engineers came up with a massive glass panel that slid into the roof at the touch of a button. The design still allowed for rearward visibility but created a giant opening to allow the sunshine in. The solution isn't as awe-inspiring to watch as the Transformer-like metamorphosis of the latest 911 Targa, but it gets the job done in a very unobtrusive way. As air-cooled values continue to creep upward, it's fascinating to hear how contemporary reviewers critique the cars. In this case, the 993 lives up to the promise of being the ultimate evolution of the original idea behind the 911. MotorWeek even calls the coupe "simply one of the best road cars ever made." Check out the video to find out why. Related Video:

Hot Wheels goes Outlaw with Magnus Walker Porsches

Magnus Walker, of Urban Outlaw fame, insists his story is just like that of any kid. But instead of becoming a fireman or an astronaut, Walker's childhood dream was to have a specific car. A Porsche 911 Turbo just like the one he fell in love with at the 1977 Earls Court Motor Show in London, to be exact. Today, he's famous both for having an eye-catching collection of 911s, as well as a compelling story behind them. Walker collaborated with Hot Wheels so a new generation of kids can find their dream, just like he did with that Porsche. Today, Walker and Hot Wheels will unveil the line of diminutive Porsches he helped to create, starting with the company's beginnings: a Porsche 356A. "There was something about this car, the Porsche," Walker told Autoblog last week in his Downtown Los Angeles garage. "You either had the Ferrari Boxer on the wall, a Lamborghini Countach on the wall, or a Porsche Turbo. There was something that attracted me to this car. That dream never went away." Jun Imai, Design Manager at Hot Wheels, said Walker's story and ties to the Porsche name were a match for the maker of toys that are commonly found on a living room rug. "All Hot Wheels cars have a story, just like all the cars in his collection," Imai said. The partnership with Waker, Imai said, is a product of the way Hot Wheels now gauges the pulse of car culture, with inspiration coming from what's parked out on the streets, printed in magazines and being shared on the internet. There was something that attracted me to this car. That dream never went away. "Up until five years ago, we were a V8 muscle car brand," Imai said. "Now it's, 'What is the modern hot rod?' It could be a Porsche or an E30 BMW. Everyone's into something different, so we take that into consideration." Imai said that Walker's collaboration is just that, rather than slapping his name onto a new series of products. "We're not just doing replicas of his car, that's almost obvious and easy," he said. "We thought, let's have him come in, let's have him actually design graphics for the cars where he's an integral process." For Walker, though, the Hot Wheels cars reflect the growing accessibility of car culture. Despite the modern popularity of video games - Magnus made an appearance in the latest Need for Speed game - Walker says the appeal of Hot Wheels spans from the youngest budding enthusiasts to people older than the original 356.