Manual Convertible 2.7l Cd Traction Control Stability Control Rear Wheel Drive on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Crash sends race car driver sliding into first place

A Belgian race car driver won an unexpected victory at the 2016 FIA GT World Cup race last weekend when he slid to victory on the roof of his car. According to Motorsport.com, this year's FIA GT World Cup race at the Macau Guia race track in Macau was more accident prone than usual. The race had already been delayed by one crash earlier in the day when Belgian driver Laurens Vanthoor went into Mandarin Bend too hot chasing Porsche driver Earl Bamber, to whom Vanthoor had just lost his lead. Vanthoor's Audi clipped a wall at about 155 miles per hour causing his car to flipped on to its roof and continued down the straightaway at speed. Thankfully, despite the speed and violence of the crash, Vanthoor escaped mostly unscathed. Officials immediately red-flagged the race and, because of delays caused by the earlier crash, the race was called. Since the race was canceled, officials performed a countback on the previous lap's results and declared Vanthoor the winner despite the fact that he finished upside down. In the aftermath, a shaken Vanthoor questioned whether or not he deserved to win. "I don't really know if I deserved it in a way, as I crashed and made a mistake and I am still a winner – which is very awkward," Vanthoor told Motorsport. "But I don't really know what to say. It would have been a better show for everybody without the crash and a better victory, but I don't know what to think about it." Related Video: News Source: Motorsport.com Auto News Weird Car News Audi Porsche fia macau red flag

Watch Larry Kosilla resurrect the finish of this barn-find 1966 Porsche 912

Larry Kosilla, the founder of the Ammo NYC line of car cleaning products, has his own show YouTube's Drive network - we saw his work before when he gave a Ferrari 288 GTO a two-day detailing job. On this episode, Kosilla gets called in to do his best with a 1966 Porsche 912, a car that was last registered in 1990 and recently found in a barn in Connecticut.
Among the expected dirt and cobwebs, the Irish Green Porsche is also covered what is assumed to be cat fur and "waste." The car is in such delicate condition, however, that Kosilla can't wash it for fear of getting more water in it than on it, so he has to steam and wipe the entire thing down before he begins the paint correction process. In addition to the thorough knowledge of his work and his ability to explain it simply, the episode is captioned with further information one of Porsche's popular but less regarded models, and how Kosilla does what he does.
You'll find a compelling 29 minute masterclass in the video below.