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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Porsche 911 Targa leaks out ahead of Detroit debut

With the doors of Cobo Center opening for the 2014 Detroit Auto Show this morning, Porsche is set to reveal its new 911 Targa in a matter of hours. But before it gets the chance, the first batch of images have already leaked out, courtesy of Chinese car site autohome.com.cn.
As expected, the new Targa appears to ditch the complex sliding glass roof panels that adorned recent versions of the semi-convertible 911 in favor of a more back-to-basics approach. An entirely removable roof panel opens up the sky, backed by a metallic B-pillar hoop in front of a large curved-glass rear window.
We'll have to wait just a little longer for the full scope of images and all the official details, but we're expecting the new Targa to carry most of the same technical specifications as the 991 on which it's based. Watch this space for more.

Porsche Boxster Spyder GT4 under consideration

Apparently, the Porsche Boxster Spyder will not be the ultimate example of the breed, after reports have surfaced indicating that Porsche is considering an even hotter roadster after seeing strong demand for the all-new Cayman GT4. The new lightweight Boxster was just unveiled a few weeks back at the 2015 New York Auto Show, showing a 3.8-liter flat-six, just like the Cayman GT4. It's without a number of GT4-specific components, though. According to Autocar, a Boxster Spyder GT4, if it were built, would benefit from the same 911 GT3-inspired adjustable front suspension, a unique rear suspension, GT3-spec brakes and a new aerodynamic kit. "We are looking at it right now," a source within Porsche told Autocar. "Much of the engineering has already been done for the Cayman, so we think this might be a good direction for us." Related Video: