Bose! Xenons! Nav! Sat Radio! Ipod! Bluetooth! 20 Wheels! Pdk! on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche trio seals endurance drivers' title

Fifth place. That's all it took for the Porsche team to seal the drivers' title in the 2015 FIA World Endurance Championship. And that's just what they did this weekend in the 6 Hours of Bahrain. The leading lineup of Timo Bernhard, Brendon Hartley, and Mark Webber drove the #17 Porsche 919 Hybrid to the drivers' title to cap a dominant season for the Weissach team. Porsche already won the pinnacle race at Le Mans this past summer, and drove home the manufacturers' title at the penultimate round in Shanghai. The championship-winning trio of Bernhard, Hartley, and Webber won four out of the total eight rounds this season – including the races at the Nurburgring, Circuit of the Americas, Fuji, and Shanghai. That gave them 166 points in the final standings, besting the 161 achieved by the Audi team of Andre Lotterer, Marcel Fassler, and Benoit Treluyer, who won at Silverstone and Spa. In beating Audi to the top honors in the championship and at Le Mans, Porsche has completely locked its corporate cousins (and chief rivals) out of the winner's circle for the first time in years. Last season saw Toyota win both titles in the WEC, but Audi still won at Le Mans. Audi won both titles in the first two seasons of the championship, and the French endurance race all but three times in the past 16 years. The last time Audi was completely shut out was in 2009, when Peugeot won at Le Mans and Aston Martin took both titles in the associated Le Mans Series with its Lola-based LMP1 prototype. This latest achievement only adds to Porsche's unsurpassed sports car racing trophy cabinet. The German outfit won 12 manufacturers' and teams' titles (and another six drivers' titles) in the 1970s and 80s under the previous World Sportscar Championship. It has won at Le Mans a record 17 times, and another 18 each at Sebring and Daytona. Porsche also took the checkered flag at the Targa Florio 11 times, won the Monte Carlo rally four times, the Dakar twice, and with TAG and McLaren, won three drivers' titles, two constructors' titles, and 25 grands prix in Formula One. Related Video: Porsche works drivers win the FIA World Endurance Championship drivers' title The new champions: Timo Bernhard, Brendon Hartley and Mark Webber Stuttgart.

Ford Mustang outsold Audi TT and Porsche 911 in Germany

Despite being the antithesis of the cars Germany is known for, the new Ford Mustang was the best selling sports car in the land of schnitzel and beer last month by a whisker. The Mustang beat out the Audi TT by 780 units to 708, and it beat Germany's best known performance car, the Porsche 911, 780 to 752. That makes some sense, right? The Mustang has to be cheaper than those competitors, right? Not really. Both the EcoBoost and V8-powered Mustang have higher starting prices than the equivalent TT. The 2.3-liter, EcoBoost-powered Mustang starts at 38,000 euros (around $43,300 at today's rates), while the front-drive Audi TT starts at 35,950 euros (about $41,000). The V8-powered Mustang GT, meanwhile, starts at 43,000 euros (about $49,000), which is just 2,550 euros more than the Quattro-equipped TT. When 310 horsepower or 435 hp can be had for just a couple thousand more than 220 hp, it's easy to understand the Mustang's success. The 911, of course, is a lot more expensive than the Mustang. You can buy two Mustang GTs for the price of a single Carrera. But Ford also managed to beat out the Porsche's smaller siblings, the Boxster and Cayman twins, which sold a combined 642 vehicles. Again, the pony car is significantly cheaper, but that doesn't do much to lessen the impact of the Mustang's victory. If you're in Germany and are concerned about this American invasion, you shouldn't be (yet). The TT is Germany's best-selling sports car from January through March, with 2,299 to the Ford's 1,823. Porsche is breathing down the pony car's neck, too, with 1,811 units in 2016. It'll be interesting to see if Ford's successful March carries on into the rest of 2016. Related Video: