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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche and Dodge lead JD Power's 2020 APEAL Study

This may sound obvious, but we'll say it anyway: if an automaker delivers exactly the ownership experience that buyers are looking for and have come to expect, they are going to score well in studies designed to measure a vehicle’s appeal. ThatÂ’s why Porsche, with a score of 881, sits at the top of all vehicle brands in JD PowerÂ’s 2020 Automotive Performance, Execution and Layout (APEAL) Study, which is designed to gauge how owners feel about their vehicles on an emotional level. And it's also why Dodge's score of 872 leads all Mass-Market brands, followed closely by corporate cousin Ram. It's worth noting that Dodge — a brand primarily known these days for packing as much horsepower into its aging lineup as possible — was also atop JD Power's 2020 Initial Quality Study (IQS) rankings, making it the first domestic automaker to lead both categories in the same year. Before we continue on with the rest of the winners and losers, we'll mention that Tesla is only unofficially included in this year's study because it did not grant JD Power permission to contact owners of its vehicles in 15 states. Still, the study includes results from surveys completed in the remaining 35 states, and if Tesla had been officially included it would have led all brands with a projected score of 896. Conversely, Tesla would have sat at the very bottom in JD Power's IQS rankings. That means Tesla owners report more problems with their vehicles than owners of any other brand, yet they still love and connect with them on an emotional level. In the Premium rankings, the top five brands were Porsche, Lincoln (876), Cadillac (874), BMW (869) and Land Rover (866). At the bottom of the Premium rankings sit Acura and Audi (tied at 845). Following Dodge and Ram (871) in the Mass-Market category are GMC (857), Ford (853) and Mini (846). Interestingly, there isn't a Japanese brand anywhere in the top five of either category, with Lexus' score of 859 only good enough for eighth spot in the Premium category. The worst performers overall were Volkswagen (832), Mitsubishi (829), Chrysler (828), Toyota (825) and Jeep (822). When asked why Jeep, a brand with a massive fanbase and desirable models like the Wrangler and Gladiator, could land at the very bottom of its rankings, JD Power's Dave Sargent explained that what people love about Jeeps is not necessarily captured in this study.

Porsche suspends 911 GT3 deliveries amidst fears of spontaneous combustion

Seeing pictures of Italian supercars burst into flames by the side of the road, as our compatriots at Axis of Oversteer point out, has become something of a usual sight. But a Porsche? Surely those meticulous German engineers have got that taken care of, right?
Not necessarily. Reports coming in from Europe indicate that no fewer than five 911 GT3 coupes have "spontaneously combusted" in the past few weeks, prompting Porsche to launch an investigation. In the meantime, they've reportedly ceased deliveries of the new GT3 while they try to determine what the problem is and work to rectify it.
We wouldn't be surprised to see a recall issued once the problem is resolved, but for now, we'd encourage existing owners to be extra vigilant behind the wheel - or better yet, leave their cars in the garage for the time being. You wouldn't want to drive a 475-horsepower rear-drive sports car through a Polar Vortex, anyway, right?