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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

McLaren rules out Porsche Cayman competitor

McLaren has gone downmarket with the introduction of its new Sports Series, but don't expect it to go any lower than that. So while the 570S goes up against the Audi R8 and Porsche 911 Turbo, the likes of the TT and Cayman can rest easy. Speaking with Autocar, McLaren designer Robert Melville ruled out the prospect of developing a sports car positioned lower than the Sports Series. Melville dismissed the idea of a Cayman rival from Woking as "a step too far" and "not exclusive enough" for McLaren. "You look at Ferrari. They are coming from very high end. [The 570S] is stretching us down to R8s and 911s and is as low as we'd want to come." The limit may be dictated, more than anything, by the building blocks. The newly introduced Sports Series adopts the same essential hard points as the higher-end Super Series (650S) and Ultimate Series (P1). Like its more expensive siblings, it features a 3.8-liter twin-turbo V8 mated to a seven-speed dual-clutch transmission and bolted to the back of a carbon monocoque chassis. Only instead of selling for $265k like the 650S or over $1 million like the P1, the 570S will retail for under $190k. Volume is how the manufacturer aims to make up the difference. In fact McLaren stands to generate as much revenue (if not necessarily the same profit margin) selling 2,500 units in the Sports Series each year as it has producing all 375 examples of the P1. Making those same building blocks available at a lower price point – or developing an entirely new set – would be an entirely different proposition... one which McLaren is evidently less than keen to undertake. So while we can look forward to new versions of the Sports Series to follow – including Spider and GT variants soon to follow – more commonplace stablemate appears to be off the table. Related Video: Featured Gallery 2016 McLaren 570S: First Drive View 34 Photos News Source: AutocarImage Credit: Copyright 2015 AOL McLaren Porsche Performance Supercars mclaren 570s mclaren sports series

Porsche 918 Spyder recalled over bad wiring harness

An investigation of customer concerns has led to a global recall of the Porsche 918 Spyder, including 223 units in North America. The carmaker said that a carbon fiber component can damage a radiator fan wiring harness, so it is contacting owners directly to have their cars brought in for a service inspection. The issue affects cars built through the end of April 2015; cars built after that use a revised design. Dealers will remount the wiring harness, a process that should take half a day. You'll find more information in the press release below. Related Video: Porsche recalling 918 Spyder models for service inspection Precautionary recall: affected customers will be contacted directly Atlanta. Porsche has issued a global recall for 918 Spyder models that have already been delivered. This precautionary recall for a service inspection affects 223 vehicles in the United States. This is because the electric wiring harness for a radiator fan in vehicles manufactured up until the end of April 2015 could be damaged by a carbon-fiber component. The wiring harness will be examined and optimally remounted in the work shop. The cause was identified following a detailed examination of inquiries. Corrective measures have subsequently been taken in manufacturing. The owners of the affected vehicles will be contacted directly by Porsche Cars North America. The service visit, which will be free of charge, will be arranged as quickly as possible and the inspection will likely require the vehicle to be left in the shop for half a day. Featured Gallery 2015 Porsche 918 Spyder: First Drive View 51 Photos Image Credit: Copyright 2015 Porsche / AOL Green Recalls Porsche Safety Convertible Hybrid Luxury Performance porsche 918 spyder