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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche Panamera's alluring hind quarters teased

It looks like we'll be seeing the new Porsche Panamera sooner rather than later, after the German company released its first teaser video for its redesigned sedan. Sadly, that image you see above is the only clear view of the new car being offered – the video doesn't offer much. In short, the clip below is all about how Porsche has successfully done its own thing over the years. You know, building cars with the engine in the wrong end and such. It's a nice little recap of Porsche history, showing Porsche's first offerings through to the 918 Spyder. But let's talk about that teaser image. We get a good look at the taillights, the traditional Porsche lettering, and the rear window. Based on these few details, it looks like the new Panamera's tail will borrow some inspiration from the updated 911. The lights are a similar shape, and while the sedan will tie the two units together with a lighting element – kind of like a 911 Targa – it looks like there's a similar character line just above the Porsche lettering. But the really weird detail here is the vertical cutline at the Panamera's center, right above the letter "S" in "Porsche." There's absolutely no reason for it to be there, unless Porsche is going to offer something really weird like a split tailgate, which we doubt. We can't see anything like it in our spy photos, but it'd be a relatively easy thing to hide with camo. But why is it there? We can't wait to find out. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Porsche 911 GTS Targa spied at the 'Ring | Autoblog Minute

Spy shots of a lightly camouflaged 911 GTS Targa at the Nurburgring have us musing about what we might get from this upcoming Porsche. Eddie Sabatini reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Spy shots of a lightly camouflaged 911 GTS Targa have us musing about what we might get from this upcoming Porsche. The photos were grabbed at the Nurburgring and show a different exhaust system than is on the current car. Like the updated 991 Carrera and Carrera S, this GTS will get a 3-liter turbocharged engine in place of the current 3.8-liter naturally aspirated six-cylinder. And we expect it will make more than the 430 horsepower of the pre-facelift GTS engine. The shots also show off center-locking wheels, [00:00:30] which are likely to make production, and a blacked-out Targa roof bar. We'll have to wait and see if the dark roof bar is camo or an actual production option. The GTS should again be available with two or four-wheel drive and in coupe, convertible, and Targa body styles. For Autoblog I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Image Credit: CarPix Spy Photos Porsche Autoblog Minute Videos Original Video porsche 911 gts