Porsche 944 S2 Cabriolet on 2040-cars

Auto blog

Porsche offering 250-hp 718 Cayman, Boxster in China

Porsche is studying a new approach in the lucrative Chinese market – less power. Automotive News Europe reports that the famed German manufacturer will sell less powerful versions of the 718 Cayman and Boxster in the People's Republic. In fact, the new cars are already on Porsche's Chinese consumer page. The hope, 718 chief Jan Roth told Automotive News Europe, is to replicate the success Porsche's sister company Audi has had with the TT. "A lot of the TTs that Audi sells in China, the smaller displacement 1.8-liter versions with rear-wheel instead of all-wheel-drive, are priced below that, Mercedes too," Roth said. We're guessing the comments about rear-wheel drive and a 1.8-liter engine are either typos or something was lost in translation, because Audi's Chinese website only lists a 2.0-liter engine, and most gearheads know the TT rides on a front-drive platform. Audi's success is largely down to price – 542,800 yuan ($81,549, at today's rates) for a base TT. Roth called 600,000 yuan "a magical threshold for customers in China." To hit that price point, Porsche is dropping the 718's 2.0-liter, turbocharged four-cylinder – offered North America and Europe with 300 horsepower in base form – to 250 ponies. The Cayman starts at 588,000 yuan ($88,340) while the Boxster is 598,000 yuan ($89,842). The 350-hp Cayman S will carry on unchanged. According to ANE, Roth said Porsche's Chinese strategy could drive 718 sales up to 4,500 units a year by 2017, nearly double the 2,500 Boxsters and Caymans sold in 2015. Could a similar lower-tiered strategy work in the US? We'll need to put on our speculation hats. In the US, the base car is about 81 percent of the price of the 350-horsepower S model. If Porsche were to offer the same discount for the hypothetical, 250-hp 718s, it could set the starting prices at $43,659 for the Cayman and $45,360 for the Boxster. That lines up neatly with the $43,500 TT Coupe, but this theoretical 250-hp Boxster would fall about $1,640 less than Audi's soft top. We shouldn't forget Porsche's expansive options catalog – we doubt there'd be a lot of sub-$50,000 718s on dealer lots. But still, slashing over $10,000 off the price of a $54,000 car is a big ask – Porsche would almost have to de-content such a lower-tier model. But – and this is a Kim K-sized but – moving the 718 downmarket would open the brand to a new range of consumers. Not only would these new cars be the cheapest sportscars from Porsche money could buy.

Next-gen Porsche Panamera loses its buttons

We have our first interior images of the next-generation Porsche Panamera. Caught undergoing testing in what looks like the area around Ann Arbor, MI, Porsche's second-gen sedan ditches the multitude of buttons found on the center stack of today's cars in favor of touch-capacitive controls. The new look works on the interior. It's clean and stylish, and the overall layout is clearly inspired by the Panamera Sport Turismo concept. We're particularly fond of of one of the features absent on the concept car – the wide, high-resolution infotainment screen. Judging by the lack of a dedicated controller on the center stack and the screen's proximity to where the driver's right hand would be, this is almost certainly a touchscreen. According to our spies, the software on that screen will be shared with Bentley, as will the Panamera's underlying platform. The new steering wheel, meanwhile, looks like it's been plucked straight from the 918 Spyder. There's a very visible protrusion at the four-spoke wheel's four o'clock position, and the button layout on the spokes looks identical to the hybrid hypercar. On the 918, this controller manages the hybrid systems, but as our spies claim this is the gas-powered Turbo S model, we aren't really sure what role it will play as we can clearly see drive mode controls on the center console. Speaking of the Sport Turismo, this prototype backs up the argument that the next Panamera will adopt the cleaner look of the 2012 Paris Motor Show concept. Even with the camouflage, the C-pillar and rear quarter window, squared-off trunk aperture, and the four LED accents in the headlights are clearly inspired by the Sport Turismo. However, the concept's most dramatic feature – its strong hatchback profile – doesn't seem to have made the transition into this prototype. We'd expect to see the new Panamera in either Geneva or Paris. The Swiss show is the unlikely choice, though, considering it's just over a month away and Porsche already has another big debut planned. So expect the new Panamera in the City of Light. Sales should begin some time in 2017.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: