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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche doesn't think autonomous cars fit brand

Porsche customers have no need to worry because the company has no intention of taking away driver control by introducing autonomous tech for its vehicles. "One wants to drive a Porsche by oneself," company CEO Oliver Blume told a German newspaper, Reuters reports. For the sports car maker, this is a sensible decision, as its owners are driving enthusiasts who desire an exciting experience behind the wheel. Blume also isn't a big fan of people using their phones in the car. "An iPhone belongs in your pocket, not on the road," he told the newspaper. While Blume doesn't like some cutting-edge automotive tech, he's no Luddite. The CEO eventually wants every Porsche to be available with a hybrid powertrain option, including the 911. A plug-in version of the famous sports coupe could be ready by 2018 and have a 31-mile EV range (presumably on the European cycle), according to Reuters. The evidence suggests that Porsche is very serious about electrifying the 911. A company exec admitted the automaker had PHEVs under discussion. Spy shots (above) already showed one testing that possibly had a charger on the passenger side rear fender. The 911 PHEV would also follow logically from Porsche's recent surge to electrify its models. The Panamera and Cayenne already offer plug-in versions, and the 918 Spyder proves the system can perform. Applying that battery knowledge to the 911 is a natural move, especially with the fully electric Mission E taking another technological step forward around 2020. Related Video:

German judge 'inclined to dismiss' hedge fund lawsuit against Porsche

Last year, around two dozen investors, including hedge funds, leveled a 1.4 billion euro ($1.95 billion at the time) lawsuit against Porsche in connection with the automaker's attempted takeover of Volkswagen in 2008. The Stuttgart Regional Court dismissed the case. Around 19 of those plaintiffs are heading back to court to appeal the ruling and still hope to get 1.2 billion euros ($1.4 billion). However, according to one German judge, the chances for success aren't any better this time around. "On balance it's our view that we consider the lawsuit, or the appeal, to be unpromising for several reasons," Gerhard Ruf, a judge in Stuttgart, said to Reuters. "We are inclined to dismiss the case." The court's ruling on the appeal will be announced on March 26. The investors' case hinges on Porsche's strategy surrounding the botched takeover. The sports car maker said that it wasn't trying to control VW, when in fact it was. These hedge funds had bet against Volkswagen stock, but the share price surged when Porsche's plan inevitably came to light. Investors have sued the sports car company multiple times since then in attempts to recoup billions of dollars. However, none of the lawsuits have been successful, whether attempted in the US or Germany. Former Porsche CEO Wendelin Wiedeking and and CFO Holger Haerter might still stand trial for the alleged stock manipulation, though. News Source: ReutersImage Credit: Matthias Rietschel / AP Photo Government/Legal Porsche Volkswagen lawsuit hedge funds porsche lawsuit