1988 Porsche 944 Custom on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche finally moving ahead with flat four engine

When Porsche released the first Boxster in 1996 and the first Cayman in 2005, the idea was to create an entry-level model for the German automaker's sports car range. The latest iterations of both closely related models, however, have begun to encroach dangerously on the 911's territory, particularly in their newest GTS specifications. That could be about to change, however, with the introduction of a four-cylinder engine for the compact mid-engined coupe and roadster.
According to Automotive News, Porsche is finally preparing to launch a new boxer four engine in the Boxster and Cayman, following years of speculation. The engine would be based on the same architecture as the company's famous flat six, but with two fewer cylinders to cut weight. Don't expect it to cut much in the way of performance, however: Porsche chief Matthias Muller indicates that the new engine could produce as much as 395 horsepower - significantly more than even the 340hp flat six in the Cayman GTS, suggesting that the engine could even find its way into the 911 as well.
It's no more clear which markets would get the four-cylinder engine, either. But wherever it is offered and in whichever form, it wouldn't be the first time we'd see a Porsche with a four-pot engine. Not by a long shot. Both the classic 912 and 356 were powered by boxer fours, as was the 914 - not to mention the 718 pictured above and the iconic 550 Spyder. The front-engined 924, 944 and 968 packed inline-four engines, but the last of those were discontinued in the 1990s. The prospect of a four-cylinder Boxster/Cayman has been rumored for many years now, most recently joined by the possibility of a four-pot Macan as well.

Proof the Porsche 911 GT3 may get a manual transmission again

Porsche left fans of the manual shifter out in the cold when it launched the previous 911 GT3 solely with the PDK dual-clutch transmission. Porsche continued the trend with the GT3 RS. Now, it looks like past rumors were true, and Porsche may be looking to make amends with its neglected fans. Our spy photographers caught what appears to be the updated GT3 in the wild. The exterior is exposed and shows the typical track-oriented 911 fare: low chin spoiler, large rear wing, wide rear wheels and tires. Inside, it seems engineers have taken great care to hide the shifter. Somewhere under that big cone of foam lies the gear selector. Our spy photographers also note that the steering wheel lacks any sort of shift paddles and the gauge cluster doesn't have a shift indicator. If we could see how many pedals this 911 was packing, we could pretty much close the book on what transmission this car has, but we can't see them from the photos. This still seems like promising evidence that future GT3 owners will have the option to shift for themselves. Also, if our spy photographers are right, those owners will also be enjoying the same 500-horsepower flat-six of the 911 R and current GT3 RS. Related Video: