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UPDATE: Porsche could raise its stake in Rimac, and Rimac weighs in

CLARIFICATION: An earlier version of this Reuters story said Porsche could raise its stake in Rimac to nearly 50%, but Rimac reached out to Autoblog to say that's not so. Here is a statement from Mate Rimac: "We have a very strong partnership with Porsche that is key for Rimac Automobili. Porsche is a shareholder in Rimac since 2018 with 15.5% ownership currently, accumulated over several rounds of investment. While it is true that we are discussing further expansion of this collaboration that will lead to increase of Porsche's stake in Rimac Automobili, some media have mistakenly reported that Porsche would take over 50% or nearly 50% of the company.   We are very happy that the partnership with Porsche will strengthen even further, but it is in the interest of both Rimac and Porsche that Rimac is a fully independent company. We are working with many car companies that are not our shareholders and there is a clear separation between shareholding and projects. It is very important to us that our industry customers have the peace of mind that Rimac is independent and that there is an "Information Firewall" between projects and shareholders (not only Porsche, but also Hyundai and others) - and this will not change. Confidentiality is very valued in the industry and one of the basics for collaboration between companies. Our shareholders are happy with such an arrangement and expect the same level of professional behaviour and confidentiality for their projects and customer projects.   So, the point is: Porsche's stake will increase but nowhere near to 50% and Rimac will remain independent with many industry customers that are not our shareholders/investors." The original story, with the 50% reference removed, appears below.   FRANKFURT — Volkswagen unit Porsche is participating in a financing round of Rimac Automobili that will see the electric supercar maker raise 130 million-150 million euros ($157 million-$181 million), its owner Mate Rimac told weekly Automobilwoche. The fundraising should be completed in two to three months and another round is planned at the end of the year, Rimac told the trade journal. Porsche owns a 15.5% stake in Rimac Automobili and could raise its stake in a deal that would also include the transfer of Volkswagen's supercar brand Bugatti to Rimac, Automobilwoche said. Volkswagen and Rimac were not immediately available for comment on Sunday.

Porsche rolls out new Macan GTS with 360 horsepower [w/video]

Porsche is expanding both its Macan line and its range of GTS models with the launch of the new Macan GTS. The new performance model slots in between the Macan S and Macan Turbo, packing a mightier punch, upgraded equipment, and sportier styling. The enhancements naturally start under the hood, where the Macan GTS packs a 3.0-liter twin-turbo V6 good for 360 horsepower and 369 pound-feet of torque. That's 20 more horses than the Macan S but 40 less than the Turbo, driving all four wheels through a seven-speed dual-clutch transmission. The result is a 0-60 time quoted at 5.0 seconds (or 4.8 with the optional Sport Chrono pack) and a top speed of 159 miles per hour. You know, just to stick it to the other German cars that limit themselves to "only" 155. Of course, Porsche didn't just tinker with the engine and leave it at that. Compared to the Macan S, the GTS features a retuned air suspension, recalibrated electronics, ride height lowered by 10 millimeters, and 20-inch wheels with a matte black finish. The interior also benefits from specific sport seats with Alcantara trim, and the new Porsche Communication Management system. There's a new exhaust system and upgraded brakes, as well. The Macan GTS is just the latest such model to join the range, alongside GTS versions of the Boxster, Cayman, 911, Panamera, and Cayenne. While sales of the new Macan GTS start today in its home market, US customers will have to wait until March to place their orders. MSRP is listed at $67,200 (plus destination), pretty evenly splitting the difference between the existing S and Turbo models. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Porsche Macan GTS – Improved Power and Performance Enhanced driving dynamics, enhanced driving fun Atlanta, Georgia. Porsche announces the new Macan GTS. With more power, a reengineered suspension, unique GTS-specific exterior and interior appointments, and new connectivity options, the new Macan GTS provides an enthusiastic driving experience that enhances the current Macan range. Based on the 3.0-liter twin-turbocharged V6 engine in the Macan S, the Macan GTS incorporates hardware changes and a unique engine calibration to allow the engine to develop 360 hp at 6000 rpm and 369 lb.-ft. of torque between a broad 1650-4000 rpm.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.