1986 Porsche 930 911 Turbo on 2040-cars

Auto blog

Porsche, Audi team up for tech: autonomy, EVs, hybrids and more

Porsche and Audi have been working on a number of important technologies for future vehicles. The two luxury automakers, both part of the Volkswagen Group, have mostly appeared to guard the space between their brands despite some shared engines and a platform. While their goals may not always overlap – Porsche has shied away from fully autonomous driving, for instance ­– the two brands have decided they could move more quickly into their respective futures by putting their heads together. In that spirit, Audi and Porsche are partnering up for a "shared vehicle architecture strategy of the future." This collaboration will focus on future mobility, including the development electrification, digitization, and autonomous driving technology. And the teams have knowledge and resources to share with one another. Porsche is moving fast with electrification, adding more hybrid systems to its models and preparing to launch the ultra-fast-charging Mission E electric car. Audi has been pursuing autonomous driving, connected vehicle and V2X tech, and Shared Fleet programs. Combining the best and brightest of both companies should help accelerate R&D. Even if one or the other company doesn't put all of the co-developed technologies into its vehicles, they'll both be learning the lessons, and sharing resources should help keep costs in check. "We will cooperate wherever it makes sense," says Porsche Board of Management Chairman Oliver Blume. "But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future." Detail are still scarce, but Audi and Porsche will pin down a more a more specific sharing strategy as they develop their plan through 2025. While the cars continue to look and drive differently, expect Porsche and Audi to share more components and digital capabilities moving forward. Related Video:

Son of Porsche 911 designer recalls 1963 Frankfurt debut

The Goodwood Revival is described by its presenters as the greatest motorsport racing party of the year. We often focus heavily on the motorsports, but you can't forget about the party. For the first preview of the new 911 Turbo in the UK, Porsche recreated its booth from the Frankfurt Motor Show in 1963 - the time and place of the original 911's public debut.
Porsche's cameras also caught up with Mark Porsche, the great grandson of Dr. Ferdinand Porsche and son of the late Ferdinand Alexander "Butzi" Porsche, who oversaw the design of the 911. Mark Porsche admires the 911's friendly design, which is set off by the round headlights, and says his mother, who was at the original Frankfurt booth in 1963, was milling around the booth at Goodwood - no doubt taking a trip down memory lane.

Porsche suspends ties with Maria Sharapova after drug test

Porsche has reportedly suspended ties with Maria Sharapova after the Russian tennis star failed a drug test. The German automaker stopped short of terminating its relationship with the athlete altogether as it awaits the results of a deeper investigation. The issue emerged at the Australian Open, where Sharapova reportedly tested positive for use of a drug called meldonium. Manufactured in Latvia and prescribed in many former Soviet Bloc countries, meldonium is used to treat heart conditions and improve cardiac circulation. It is not approved by the FDA for use in the United States, and the World Anti-Doping Agency added it to its list of prohibited substances at the start of this year. Sharapova admitted that she's been taking the medication for ten years now but that she did not keep up to date on the WADA's list. Since it is considered a prohibited substance, she's been excluded from participating in the Australian Open this year, and suspended from competition as of March 12. She was also scheduled to take part in the Porsche Grand Prix, a tennis event sponsored by the carmaker in Stuttgart next month which she will now apparently have to miss. One of the top-rated female tennis players in the world, Sharapova has served as a brand ambassador for Porsche since 2013. Other sponsors including TAG Heuer and Nike have also reportedly suspended their relationships with the athlete pending further investigation by the International Tennis Federation. Related Video: