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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Meet the new Porsche 718 Boxster and Boxster S

The rumors were mostly true. Porsche had already confirmed that the Boxster and Caymans would receive a "718" appended to their badges, in honor of their famous mid-engined racecar of the 1950s and '60s, but the mechanical details were left up in the air. We were almost certain both would be powered by turbocharged flat-fours of a couple of displacements and outputs, and now we can confirm that this is the case. Porsche has revealed the official specs for the 718 Boxster, which will go on sale in Europe this April. The biggest news concerns the flat-fours. The regular 718 Boxster will get a 2.0-liter, turbocharged flat-four producing 300 hp. The 718 Boxster S will get an extra half-liter of displacement and a variable-geometry turbocharger to produce a total of 350 hp. This represents a 35 hp gain over the current Boxster and Boxster S, respectively. Porsche also claims the turbo fours improve fuel economy by around 13 percent. By the NEDC European test cycle, the 2.0-liter gets roughly 34 mpg and the 2.5 gets 32 mpg, although rest assured that EPA test results will yield different numbers than the optimistic European test. Torque gains with the new boxer fours are significant. The 2.0-liter gains 74 lb-ft of torque for a total of 280 lb-ft from 1,950 to 4,500 RPM. The 2.5 gains less, 43 lb-ft, for a total of 309 lb-ft over the same rev range. The extra torque and wide torque band make the 718 Boxster quicker to 60 mph, at least when equipped with the PDK gearbox and the Sport Chrono Package. The 2.0-liter car does the deed in 4.5 seconds, a 0.7-second improvement, and the 2.5-liter car is claimed to hit 60 mph in 4.0 seconds, a 0.5-second improvement. 2016 Porsche 718 Boxster View 11 Photos Inside, a new dash houses the latest Porsche Communication Management infotainment system with a touchscreen, included on all 718 Boxsters as standard – although nav is an optional extra. The buttonless, capacitive-touch center stack we just spied on the next Panamera does not make it inside the 718 Boxster, which makes do with a very similar button layout to the current car. Both cars will come with a six-speed manual as standard, which is great news, and a PDK will be optional for both. Porsche also claims to have made the electrically-assisted steering more direct, and retuned the suspension. An optional PASM package lowers the car by 0.4 inches while providing the benefits of active dampers. From a styling standpoint, this is an evolution of the current theme.

Luftgekuhlt is an incredible car show for air-cooled Porsches

Air-cooled Porsches: Three lousy words and four lousy syllables. String them together and you get an expensive, emotive cocktail. If you've always wanted to own one, you know that truth, as prices of vintage 356s, 911s, and even 914s have risen steadily and then recently, skyrocketed. That change in the economics of cars once considered workhorses has altered the zeitgeist around what Porsche means to different generations of fans. Back in the day, Porsche didn't strive to be as expensive or as untouchable as Ferrari's metal. As a result, you typically find Porsche owners able — and willing — to twist wrenches on their machines. For one thing, air-cooled cars from Zuffenhausen were relatively easy to maintain and drive in all four seasons. They weren't show ponies. But when cars become collectibles, the scene around them changes, and Porsche FIA World Endurance Championship racer Patrick Long and his longtime pal, designer Howie Idelson, were, as Long put it, sick of meets "at golf courses where you have to worry if your shoes match your pants." Long mixes fine in that world. He's the only American on Porsche's factory team and he's won in everything from ALMS to GT to Baja. That tends to put your loafers at plenty of tony cocktail parties. But Long and Idelson, both SoCal natives who met as kids racing karts, wanted to make something of the air-cooled Porsche car culture, not of the collecting culture. Hence the birth, less than three years ago, of Luftgeku hlt. "It's literally 'air-cooled' in German but has that nerdish, Instagram picture-trading offshoot of a kind of Porsche cult," Long says, noting he's less interested in defining the brand that now sells t-shirts and posters and more interested in keeping things loose. View 63 Photos "We had cars with original paint from guys who work their hands 'til they're bloody and we had 200 of the most collectible cars." As such, he was still floored by the recently convened Luftgekuhlt 3, the third party he and Idelson have put on and by far the largest. It was held in the shadow of the L.A. skyline at the headquarters of Modernica furniture. More than 400 air-cooled Porsches and their owners convened. The location was no afterthought. "We wanted people to come for the cars and then be blown away by the venue: It has to be interesting. It has to attract different kinds of people." To spur that, Long doesn't adhere to the strict fealty of precision that's a default at most collector rallies.