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Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

Porsche Cayenne GTS, base models revealed ahead of LA

Porsche unveiled a slew of refreshed Cayennes just a few months ago, but the base model (right) and high-performance GTS trim (above) were conspicuously absent from that list. There's no more reason to wonder about them, though, because the German brand plans to unveil both at the upcoming Los Angeles Auto Show on November 19.
Sitting below the Turbo in the lineup, the latest GTS still offers plenty of performance. It drops the previous version's naturally aspirated V8 in favor of a tuned version of the twin-turbo 3.6-liter V6 from the Cayenne S for some added oomph. The tweaks bring power up to 440 horsepower and 445 pound-feet of torque, which is enough to rocket the model to 62 miles per hour in an estimated 5.2 seconds. The bump also equates to 20 hp and 39 lb-ft more than the current S and more importantly 20 hp and 62 lb-ft more than the previous GTS, according to Porsche.
In addition to the extra muscle, Porsche also decks the GTS out with some added features. It comes with a standard sport exhaust and Porsche Active Suspension Management system with an air suspension lets the chassis sit about three-quarters of an inch lower (20 millimeters). To bring things to a halt, the high-performance models also takes its brakes from the Turbo model.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?