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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2017 Porsche 911 Turbo First Drive [w/video]

Remember when turbos were a big fat middle finger to the naturally aspirated status quo? The horsepower renaissance has seen the forced induction phenomenon go from badass add-on (Turbo 'Vette!) to battle cry for efficiency (Kia Optima Turbo). From econoboxes to high-end holdovers like Ferrari and Aston Martin, everybody's doing the turbo shuffle. But what does that mean for the gang from Stuttgart – and more importantly, the top-of-the-line 911 that has called itself Turbo since the mid-1970s? I spent a day in the 2017 Porsche 911 Turbo and Turbo S to find out. Now is a particularly fitting time to evaluate the latest iteration of the venerable Porsche 911 Turbo. Our scrutiny comes at a moment when standard-issue Boxsters, Caymans, and Carreras have finally adopted turbocharged platforms. The Turbo S has a top speed of 205 mph, marking the first time the model has crested the 200-mph barrier. Spoiler alert: Rather than radically transforming its long-evolved essence, the 2017 Porsche 911 Turbo has made incremental changes that makes it, well, more Turbo than ever. Horsepower for the Turbo and Turbo S climbs 20 each, to 540 and 580, respectively; 0-60 times drop to a scant 2.9 and 2.8 seconds, and these top dogs now have terminal velocities of 198 and 205 miles per hour, marking the first time the model has crested the 200-mph barrier. The forced-induction flagships have different engine hardware, another first for the lineup, with the S gaining larger turbo impellers and housings. A revised differential enhances the precision of power transfer, while the PDK dual-clutch transmission (the only gearbox available) gains a centrifugal pendulum for smoothness. The dynamic engine mounts now work harder for crisper response, and the variable damping rates have been extended at both ends for a wider range of settings. If you're a fan of hanging the tail out, you'll be pleased to know that a new Sport mode enables greater yaw angles. And if you dig indiscreet bursts of acceleration, there's now a Dynamic Boost function that preps the drivetrain for a little extra oomph by dropping down a gear and holding the throttle open to maintain turbo pressure, increasing torque from 487 to 523 pound-feet, and from 516 to 553 lb-ft in the S. Standard equipment now includes a Sport Chrono Package, camera-equipped parking sensor, and the Porsche Dynamic Light System. Engine flexibility is outstanding, allowing peak torque to start at only 2,250 rpm.

Porsche Cayenne GTS, base models revealed ahead of LA

Porsche unveiled a slew of refreshed Cayennes just a few months ago, but the base model (right) and high-performance GTS trim (above) were conspicuously absent from that list. There's no more reason to wonder about them, though, because the German brand plans to unveil both at the upcoming Los Angeles Auto Show on November 19.
Sitting below the Turbo in the lineup, the latest GTS still offers plenty of performance. It drops the previous version's naturally aspirated V8 in favor of a tuned version of the twin-turbo 3.6-liter V6 from the Cayenne S for some added oomph. The tweaks bring power up to 440 horsepower and 445 pound-feet of torque, which is enough to rocket the model to 62 miles per hour in an estimated 5.2 seconds. The bump also equates to 20 hp and 39 lb-ft more than the current S and more importantly 20 hp and 62 lb-ft more than the previous GTS, according to Porsche.
In addition to the extra muscle, Porsche also decks the GTS out with some added features. It comes with a standard sport exhaust and Porsche Active Suspension Management system with an air suspension lets the chassis sit about three-quarters of an inch lower (20 millimeters). To bring things to a halt, the high-performance models also takes its brakes from the Turbo model.