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VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche introduces Boxster and 911 Black Editions

In case choosing which Porsche to buy weren't challenging enough, the German automaker has announced a new special edition to make it even more so - particularly for people who like the murdered-out look. Called the Black Edition, it's being offered on the 911 and Boxster. As you might have guessed, the principal defining feature is the black on black color scheme, with metallic black paint available as an option. But it also comes bundled with otherwise optional equipment as standard. Both versions come from the factory with heated seats and auto-dimming mirrors as well as embossed headrests, unique sill plates and a Sport Design steering wheel. The 911 version also includes 20-inch wheels, dynamic LED headlights, front and rear Park Assist, reversing camera and Bose audio. It's based on the standard 3.4-liter model with 350 horsepower and is available in rear- or all-wheel drive and in coupe or carbio form. The Boxster Black Edition likewise starts out with the base 2.7-liter, 265-hp model, and upgrades with its own set of 20-inch wheels, wind deflector, bi-xenon headlights, dual-zone climate control, navigation, upgraded audio and park assist. Porsche dealers in the US are now taking orders on the Black Editions, with deliveries set to commence at the end of July. Pricing range from $59,100 for the Boxster and $88,800 for the 911 Carrera, ratcheting all the way up to $104,600 for the 911 Carrera 4 Cabriolet (all prices excluding the $995 destination charge). Show full PR text Exclusive editions of 2016 Porsche Boxster and 911 Carrera in classic color combination In elegant black: Porsche 911 Carrera and Boxster Black Editions Atlanta. Porsche has created a special model of the 911 Carrera and Boxster: the Black Edition. The combination of black exterior and interior emphasizes the timeless, classy elegance of each sports car. As the name indicates, Black paint is standard, while Jet Black Metallic is available as an option. Standard equipment on the 911 Carrera and Boxster Black Edition models has been enhanced in regards to the wheels, headlights, and sound system while additional equipment has been included such as the Sport Design steering wheel, door sill guards with Black Edition logo, heated seats, auto dimming rear-view mirrors, and the headrests are embossed with the Porsche Crest. The 911 Carrera Black Edition is based on the standard model with a 3.4 liter flat-six engine developing 350 hp.