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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Experience Daytona in 27,894 photos

This "video" of the 24 Hours of Daytona is composed from tens of thousands of individual photographs that have been put together into an intriguing but jolty moving picture show. The project was shot at the 24 Hours of Daytona. It was commissioned by Porsche from photographers Camden Trasher and Zach Miller, who pieced it together from no less than 27,894 photographs they shot at the sports car racing season opener in Florida in January. Porsche has won the Daytona endurance race more than any other manufacturer, with 18 overall wins to its name – way ahead of second-place Riley whose Daytona prototypes have dominated the race in recent history with 10 wins from 2005 through 2015. This year an LMP2 prototype built by Ligier and powered by Honda won for the first time, with the Corvette team dominating the GT categories. Porsches came in third in GTLM and second in the GTD class. Related Video:

Watch Porsche's 918 Spyder break a sweat while hot weather testing

With five months left until the 2015 Porsche 918 Spyder enters production, Porsche engineers are still putting the hybrid sports coupe through a battery of last-minute tests. To give us new reasons to ogle over the car - as if we needed any more - Porsche has released a short video showing the 918 Spyder undergoing shakedown tests in the hot Nevada desert. And you can't drive through Nevada without visiting Vegas, too, right?
Although there's really nothing new to see in this video, it's still fun to watch as Porsche approaches one million test miles logged on this exciting new high-performance model. One interesting part (at around the 0:37 mark) shows the car taking off under electric power and then transitioning to engine power, which results in a mix of whirs and growls as the 918 Spyder switches from a 127-horsepower electric vehicle to an 887-hp hybrid supercar. Scroll down to watch - and hear - Porsche's latest creation in motion.