Porsche 911 Coupe on 2040-cars

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Porsche will sacrifice profit growth to fund EV development

Porsche is so serious about developing electrified vehicles that it's willing to sacrifice big jumps in profits to fund the investment. After a massive upgrade to the Zuffenhausen plant, the company will build the Mission E EV (above) there in 2020. "Therefore it's clear that we can no longer carry out major leaps on results," the CEO Oliver Blume said about the automaker's financial growth, according to Reuters. Porsche will invest 1.1 billion euros ($1.2 billion) through 2020 to make additional electrified vehicles possible. Around 700 million euros ($765 million) will go into the Zuffenhausen factory to build a new paint shop, assembly plant, and upgrade the engine factory to produce electric motors for hybrids and EVs. The expansion will also bring all Cayman and Boxster assembly under one roof. Outside of Zuffenhausen, the money will improve the research and development center in Weissach and update the sales and marketing department in Ludwigsburg. Blume said Porsche has "many new products in the pipeline," according to Reuters, and he wants as many of those as possible available with some level of electrification. In addition to the Mission E, there are rumors the company might build a 911 plug-in hybrid as soon as 2018. While Blume doesn't forecast big jumps in profits, Porsche should still remain financially successful in the coming years. The automaker doesn't report its 2015 earnings until March 11, but Reuters reports the company's global deliveries topped 200,000 vehicles for the first time ever last year, which could push its operating profit well above 2014's 2.72 billion euros ($3 billion at current rates). Related Video:

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Petrolicious profiles a Porsche 911 hot rod called The Growler

Petrolicious always does a superb job of showcasing fantastic vehicles and their owners. While some of its videos might go a little too far into the personal stories rather than putting the cars on the road for some people's tastes, this latest one is an absolute feast for the senses. The vehicle featured is called "The Growler," and this Porsche 911 hot rod assaults its driver with a wall of sound. The coupe maintains only the tiniest amount of on-road civility to still be regularly usable. Boasting a roll cage and a set of racing buckets inside, The Growler certainly looks all business. An engine tune, suspension upgrade, and 400 pounds of removed weight are enough to turn this 964-chassis 911 into something really sublime behind the wheel, too. As the first air-cooled car for owner Alex Bermudez, he's definitely starting near the top. Filmed on some misty canyon roads, the white coupe roars around sounding more like a racecar than anything road legal, and Petrolicious perfectly captures the this Porsche as it's flung around the narrow path. You can see the rear end just begin to step out before Bermudez catches it. Inside, each shift looks like the movement of a rifle bolt to shoot the car forward. Listening to the engine build revs might be the best thing you hear today, so stop what you're doing and take a listen. Related Video: