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2015 Porsche 918 Spyder: Touring the factory

Willy Wonka granted just five lucky Golden Ticket holders access to his incredible chocolate factory, yet we consider ourselves just as fortunate, as Porsche invited us to be among the first of just four American journalists to see behind the closed doors of its 918 Spyder assembly plant in Zuffenhausen, Germany. Of course, there were no Oompa Loompas or flowing chocolate rivers, but the vast white hall tasked with producing only 918 examples of the automaker's limited-production flagship revealed details that make Wonka's Golden Egg sorting room seem rather mundane in comparison. Unlike a traditional automobile manufacturing plant, which often encompass all processes of making a vehicle (e.g., stamping steel panels, welding components and painting), the 918 Spyder is built in an assembly plant. This means that hundreds of already manufactured parts, each crafted by Porsche offsite suppliers, are brought under one roof to be assembled into a perfectly finished product that is much sweeter – and far more expensive – than any candy delicacy. Our tour guide was Michael Drolshagen, Porsche's Director of Production, Logistics and Quality - a walking encyclopedia when it comes to the engineering and assembly of the 918 Spyder. Drolshagen generously offered us unrestricted access to walk among the factory's 110 workers – and a couple-dozen vehicles in process – to photograph everything. This is a story best told with pictures, so we've put together a raft of our best images in a high-resolution gallery and captioned each with a detailed description. If you've still got questions, please voice them in Comments section and we'll do our best to answer.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Petrolicious details why the Porsche 911 is something special

The Porsche 911 is a special car, if for no other reasons than it's been continuously produced since 1964, with nearly every generation regarded as being at or near the top of its class. But why the rear-engined icon has done so well among enthusiasts and regular drivers alike can't always be explained easily. To truly understand the 911, you have to experience the whole package, and that means driving one.
While just about every publication has raved about the Porsche, commercial director, race driver, photographer and 911 owner Jeff Zwart explains to Petrolicious why he was drawn to the legend as a young child, and why he still loves them today.
Zwart's professional and personal life are inextricably linked to the 911, and hearing him talk about the car and its history makes for fascinating viewing. Watch the video below to hear Zwart's story and see him drive a couple examples from his collection: an early 911 and the 964-generation Carrera 4 he won Pikes Peak with for the first time - a car that happens to be equipped with the 959 Paris-Dakar's fascinating torque-split transmission. Enjoy!