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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Recharge Wrap-up: Porsche Mission E charging for Tesla, net zero energy Toyota dealership

Porsche has confirmed that its Mission E charging infrastructure will also work with Tesla vehicles. The ultra-fast, 800-volt charging system will recharge the Mission E to 80 percent in about 15 minutes, and will also service new EVs from Volkswagen and Audi. Porsche CEO Oliver Blume told Top Gear that development of the charging infrastructure "sounds easy but getting the details agreed is hard. We already have the clear technical concept. It can even work with Teslas, with an adapter." Dieter Zetsche, Head of Mercedes-Benz, also tells Top Gear that they are "in talks" with Porsche regarding charging infrastructure. Read more at Top Gear, or from Electrek. An Oregon Toyota dealership is set to be the world's first net zero energy automotive dealership. The newly constructed, LEED Platinum certified Toyota of Corvallis produces more energy than it consumes, for which it is expected to receive Net Zero Energy certification. The 34,800-square-foot building is equipped with enough solar panels to produce as much energy that the dealership will use, with excess being put back into the grid, which will help during hours of peak demand. Toyota Motor Sales regional manager Steve Haag calls Toyota of Corvallis, "a first-of-its-kind template for the auto dealership of the future." Read more from Toyota. Valeo has introduced a new 48-volt hybrid system. The 48V e4Sport, as it is called, uses a 48-volt battery, electric starter-generator, electric supercharger, and eRAD electric rear axle drive for all-wheel drive. It maximizes regenerative braking and stores that energy for increasing torque with the starter-generator, and increasing acceleration with the electric supercharger. The system also supports all-electric driving modes. Valeo says the system is applicable across all vehicle segments, and works with both gasoline and diesel engines. Read more at Green Car Congress. PSA Group has created its own mobility solutions brand, called Free2Move. Free2Move will handle programs like car sharing, connected services, corporate fleet services, and affordable leasing programs for Peugeot, Citroen, DS, and other PSA partners. "For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions," says PSA Group VP of Mobility Services Gregoire Olivier.

Porsche exec confirms Macan Diesel for US

The idea of a diesel-powered Porsche is the sort of thing that sounds really, really weird... until you actually drive it. The result of sticking glow plugs under the hood of Stuttgart's finest, though, is a vehicle that's nearly as entertaining as a gas-powered model but with much more torque and better fuel economy. Considering that, we think it's absolutely splendid news that following previous reports, Porsche has now confirmed a diesel-powered Macan for the US market.
"We are now busy with the development and the engineering," Andre Oosthuizen, Porsche's North American marketing VP, told Automotive News. "I can confirm that V6 diesel offering with about 245 horsepower."
Yep, that's the same 3.0-liter V6 found, most notably, in the CUV's Audi Q5 platform-mate as well as a plethora of other Volkswagen Group vehicles, both in the US and abroad. Stuttgart already offers the 3.0-liter oil-burner in the Euro-spec crossover, where it churns out 258 hp and 427 pound-feet of torque.