2022 Porsche 911 Carrera 4 Gts on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

2017 Porsche 911 gains AWD traction for its turbos [w/video]

The new 2017 Porsche 911 Carrera 4 (in all its numerous iterations) joins its downsized, turbocharged, rear-drive brethren, but adds the benefit of an electro-hydraulically controlled all-wheel-drive system. These latest additions to the 911 family feature all updates applied to the new Carrera, both cosmetic and functional. The rear-end bodywork is also widened by 1.7 inches, with a light strip running across the tail. There are two engine choices, but either way you're getting a 3.0-liter twin-turbo flat-six. The base version produces 370 horsepower and 331 pound-feet of torque, while the S model cranks up to 420 hp and 368 lb-ft. Then you'll need to choose your transmission: seven-speed manual or dual-clutch. Porsche Active Suspension Management (PASM) suspension comes standard, but the Sport Chrono package (which adds a 918-inspired drive mode selector switch on the steering wheel) is an option. Four-wheel steering is available on 4S models as well. And of course you'll need to choose between body-styles. There are three in all: coupe, convertible, or Targa – each available in either engine tune. Those are largely the same choices you'd have to have made for the previous models, but now they're faster and more powerful, while delivering up to 12-percent higher efficiency. Zero-to-60 times are down 0.3 seconds over the preceding, naturally aspirated models: the Carrera 4 is quoted at 3.9 seconds, and the 4S at just 3.6. Convertible and Targa models add 0.2 seconds to those times, with top speeds ranging from 178 to 189 miles per hour. Pricing for the US starts at $97,295 (with delivery) for the new 911 Carrera 4, and stretches all the way up to $123,595 for the Targa 4S. Don't feel the need to rush your decision though, as the all-wheel-drive 911s won't start hitting dealers Stateside until April of next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE PORSCHE 911 CARRERA 4 AND 911 TARGA 4 MODELS WITH NEW TURBOCHARGED ENGINES AND ENHANCED ALL-WHEEL DRIVE SYSTEMS ATLANTA, Oct. 6, 2015 -- With the new 2017 911 Carrera 4 and 911 Targa 4 models, the traction advantage courtesy of an enhanced all-wheel drive system is paired with innovative turbocharged engines that are more powerful and consume less fuel than their predecessors.